Establishing an Inclusive Practice, Supporting Our LGBTQIA+ Students

Note: This blog uses terms that may be unfamiliar to some readers. It Gets Better Project offers a helpful glossary.

Happy Pride Month, IECA!

In June, the month of the historic Stonewall Uprising of 1969, we celebrate with Pride the global LGBTQIA+ community and the Black and Brown trans foremothers of the gay rights movement, people who fought for equality and justice in the face of violence and harassment for being their authentic selves.

Pride Month is about celebration, but it is also about advocacy and activism. As IECs, we are in a prime position to be allies and advocates for our LGBTQIA+ students.

Supporting LGBTQIA+ People

The first thing we can do to support our LGBTQIA+ students and families is to ensure that we support our LGBTQIA+ colleagues and people in our everyday lives. Learning how individual schools, colleges, and therapeutic programs serve LGBTQIA+ students is important, but that information will land flat if our consulting practices and professional associations don’t operate inclusively to begin with.

Let’s start by recognizing the falsehoods and societal norms we’ve internalized and re-educate ourselves so we can be effective allies.

Misinformation and false assumptions cause harm to LGBTQIA+ people. Having a gender identity or sexual orientation that does not align with cisnormative, heteronormative standards is not someone’s lifestyle choice or political statement. It is the true, lived experience of a human being.

Being raised with recent social norms can result in anti-LGBTQIA+ bias and internalized homophobia, transphobia, and heterosexism—even for people within the LGBTQIA+ community. These norms lead us to expect that people are heterosexual and identify with the gender they were assigned at birth unless we’re told otherwise, unless the person “comes out.” These assumptions are unconscious until we make an effort to examine and counteract them by seeking education.

Educating Ourselves

LGBTQIA+. Heteronormative. Homophobia. Transgender. Ally. Microaggression. Gay. Queer.

Some of these words may be familiar. Others may not. Make an effort to learn them. Find a buddy to practice with and help you use them. Pronouns and chosen names, in particular, require practice.

Education helps us be informed and effective allies. Don’t rely on an LGBTQIA+ person to define terms or tell you why certain language is hurtful or offensive. Use Google and accept responsibility for your own learning. (You’ll find numerous resources throughout this blog.)

Being an Ally Requires Action

Allies take action even when it’s uncomfortable.

For example: Speak up when you observe microaggressions against an LGBTQIA+ person or group. Correct a speaker who has misgendered someone. Don’t let others use words like “gay” or “queer” in a negative way or tell an LGBTQIA+ person to act or look differently in order to fit in. When you make an inevitable mistake, apologize, correct it, and move on without calling further attention to the blunder.

Be an Ally by Protecting LGBTQIA+ Students

We live in an unjust world where LGBTQIA+ students are not always safe, even at home. If a student comes out to you, respond with appreciation, respect, and affirmation. Listen attentively. Ask if they need any help or resources.

Maintain student confidentiality in conversation, communication, and written notes. It is critically important that we don’t “out” a student to anyone, including their family. Consider specifying in your client agreement that you will maintain student confidentiality except in cases where you are a mandatory reporter or choose to follow such guidelines.

Develop a list of local and online organizations that you can share with students if needed. GLSEN’s When A Student Comes Out to You blog provides helpful advice for education professionals, and their Coming Out blog and handout are excellent resources for students.

Other Actions That Build an Inclusive Practice

  • Create and promote a non-discrimination policy.
    Be sure your policy includes non-discrimination based on sexual orientation and gender identity or expression. Ensure that it applies to all individuals, including students, parents/guardians/caregivers, employees, vendors, and your professional network.
  • Conduct a content audit.
    Are your forms, resources, and photos inclusive of all identities and family structures? Do you use inclusive language in your online content and communication with families?
  • Ask for chosen or preferred name, rather than nickname.
    A nickname can be informal or trivial, whereas a trans student’s chosen name is a vital affirmation of their identity. To be inclusive of trans students, use the term chosen name or preferred name, or simply ask “What would you like me to call you?”
  • Don’t require, or even request, a person’s legal name.
    A trans person’s legal name may be dysphoric for them. Only ask for it when absolutely necessary, such as on applications that will need to match the student’s high school or medical records.
  • Avoid “othering” trans and non-binary people when requesting pronouns.
    When requesting pronouns from clients, provide a blank line where each respondent may fill in their own answer. This is preferable to trying to list all possible pronouns and avoids minimizing the identity of someone who might otherwise have selected “Other.”
  • Don’t make sharing pronouns compulsory.
    A student may feel unsafe sharing their pronouns, especially in a group setting. Likewise, someone who is struggling to determine their true identity after years of hiding it may not be ready to share definitive pronouns. Make sharing an option, not a requirement. Use the person’s name when referring to them until they share their pronouns or you can ask privately.

Safer Spaces Start with Us

Establishing an inclusive practice for LGBTQIA+ students and families requires that we continue to learn and grow. The resulting strength of our personal and professional relationships, and the joy of a well-supported and well-advised student, remind us why the effort is worth it.

Suzanne Lewis, M.Ed., is founder & CEO of Meridian Educational Consulting LLC. As an active Professional member of IECA, she serves on the Diversity, Equity, & Inclusion (DEI) Committee, was a 2021 Summer Training Institute (STI) faculty member, and co-founded the LGBTQIA+ and Allies Affinity Group with Chris Andersson.

Resources for Further Study

Many local and national organizations provide resources and education for you or your constituents:

PFLAG – With over 400 chapters across the country, PFLAG provides confidential peer support, education, and advocacy to LGBTQ+ people, their parents and families, and allies.

GLSEN – Their mission is to ensure that every member of every K-12 school community is valued and respected regardless of sexual orientation, gender identity, or gender expression. Provides student programs, advocacy, research, and policy work.

The Trevor Project – The world’s largest suicide prevention and crisis intervention organization for LGBTQ young people. Also offers resources and education for people working with LGBTQ youth.

  • Read the report from their 2022 National Survey on LGBTQ Youth Mental Health.

It Gets Better Project – Their mission is to uplift, empower, and connect LGBTQ+ youth around the globe. Offers inspiring content and mental health tools.

Campus Pride – The leading organization for student leaders and campus groups working to create a safer college environment for LGBTQ students. Known for the Campus Pride Index database of LGBTQ-friendly campuses, they offer a myriad of other resources for college students and those building college lists.

The Williams Institute – The leading research center on sexual orientation and gender identity law and public policy. Ensures that facts—not stereotypes—inform laws, policies, and judicial decisions that affect the LGBT community.

  • Published a report in May 2022 on the “Experiences of LGBTQ People in Four-Year Colleges and Graduate Programs.”

Introducing the AXS Companion to Common App, Designed to Support Under-Resourced Students

The AXS Companion is now available for college-bound students to use!

College enrollment continues to decline while barriers for under-resourced students grow—but the AXS Companion to Common App, a new initiative by IECA, in partnership with Oregon State University, aims to reverse this trend by supporting these students as they begin their college journey.

Applying to college is already a complex and often stressful process, and first-generation, low-income, and underrepresented students of color have faced even greater hurdles to college during the pandemic: reduced or no access to college and school counselors; limited opportunities to access information and resources due to school closures; and a lack of familiarity with the US college and financial aid application processes within their families.

According to Common App, approximately one-third of their million-plus annual applicants are first-generation students. These students are more likely to create Common App accounts without submitting applications because they “often lack familial and school-based guidance on how to navigate the complex admission waters,” according to a recent article on BestColleges.com. It continues: “Just last year, about 700,000 seniors who opened Common App accounts never completed an application.”

Seeing this disparity in access to higher education, a group of IECA members set out to make a change. The result is the AXS Companion, a free online resource that aims to improve access and clarity for under-resourced students who lack college counseling support. Through detailed videos, the AXS Companion walks students through each step of Common App from beginning to end. Alternatively, students can watch an individual section’s videos to understand how to best respond to that section based on their circumstances.

View this video to see samples of the AXS Companion and to learn more about the project:

Sign up here to receive more information about The AXS Companion.
How the Project Came About

Several years ago, Maite Halley, an IECA member who has been a leader in the association in several capacities, envisioned this project as live workshops to support under-resourced communities. During COVID-19, Marilyn O’Toole, IECA member and liaison to Common App, asked Common App leadership if IECA members could pivot and develop step-by-step videos for the initiative instead.

With Common App’s approval, O’Toole then engaged Jon Boeckenstedt, vice provost at Oregon State University to discuss solutions to store and organize the video resources. This evolved into the collaborative framework of Oregon State University Ecampus building the platform, with IECA providing the content.

Left to right, clockwise: IECA members Jeffy Levy, Marilyn O'Toole, Pat Smith, Ibrahim Firat, Sylvia Jackman, Louise Franklin, and Jennie Kent.

Over the last eight months, many IECA members have worked tirelessly on this project, including: Ibrahim Firat, Louise Franklin, Carolyn Gelderman, Anne Holmdahl, Sylvia Jackman, Amy Jasper, Jennie Kent, Jeff Levy, Janae McCullough-Boyd, Marilyn O’Toole, Chantal Paiewonksy, Veena Rao, Pat Smith, and Juan Camilo Tamayo. These dedicated members produced the project content, which included writing and editing curriculum and scripts, as well as recording audio and video for 50+ modules for each section of Common App. Additionally, they called on experts in various fields to support their efforts, and created modules that provide financial aid guidance, essay suggestions, and admissions officers’ advice. The project creators chose the name The AXS Companion because of the double entendre: improving student access through the collaborative axis of higher education and IECA. The AXS Companion was introduced at the IECA 2022 Spring Conference in Philadelphia and is launching on September 1, 2022.

IECA is grateful to the members of the Oregon State University Ecampus who trained our colleagues to audio and visually record each section and then edited hours of their recordings, adding animation to make the directions and guidance clear. In addition, thank you to the engineers, graphic designers, animators, and project managers who have worked tirelessly to create this invaluable resource. 

Pictured above (left to right, clockwise): IECA members Jeffy Levy, Marilyn O’Toole, Pat Smith, Ibrahim Firat, Sylvia Jackman, Louise Franklin, and Jennie Kent.

New Year, Fresh Start

While many of us have already made—and broken—resolutions for the New Year, I wanted to offer a few ideas for independent educational consultants (IECs) still exploring goals and direction for 2022.

1. Establish a personal care plan.

No one—not a parent, teacher, or an independent educational consultant—can take on the concerns, anxieties, and emotional baggage of clients without a plan to care for their own emotional well-being. Explore some of the many mindfulness apps, begin a walking routine, join a book club—whatever works for you. Choose something that will help you escape the work you do. If you get into the habit NOW, it will already be part of your normal routine when the next busy season arrives.

2. Remember the personal care needs of your employees as well.

As we close in on the two-year anniversary of COVID-19, let’s also remember that your accountant, client-services rep, tutors, and essays specialist are also dealing with demands of work and disruptions to family norms. Think about offering flexible scheduling, time for exercise, and responsiveness to COVID-related scheduling changes, and resolve to give your team space to thrive.

3. Consider how rough it has been for so many people.

In addition to health care workers, many others are bearing relentless attacks by those who seemingly blame them for things well outside of their control. This includes food servers, teachers, store clerks, and airline workers. Let’s resolve to show some grace and offer words of affirmation to those whose work has become unpleasant.

4. Take advantage of technology in ways that make your life and your clients’ lives easier.

Talk about a win-win! Consider online payment platforms, meeting schedulers, offering digital resources, and using a new social media platform—just a few examples of technology use that ought to be on your radar this year.

5. Uncover ways that you can be a better IEC to under-resourced and under-supported communities.

This could take the form of pro bono work or volunteering with a community-based organization. It can also mean looking at ways you could do a better job understanding and responding to the changing face of adolescents. As America’s teens become more diverse, resolve to take coursework, get certified, and become more knowledgeable about inclusion—whether the differences are based in race, religion, sexual identify, physical disabilities, or neurodiversity. Becoming an advocate for the under-served or marginalized makes you a stronger IEC in your own practice and in educating peers.

6. Finally, get involved in your professional IECA community.

Become a mentor, request a mentor, learn a new specialty, attend an IECA conference, present a session or lead a discussion at a conference, join Affinity Groups, and become active in your Regional Group. This is how we make the profession and the association stronger. Resolve to recommend membership to an unaffiliated IEC. Let’s strengthen our community, together.

By Mark Sklarow, IECA CEO

IECA Grants Annual Making a Difference Award to Seven Independent Educational Consultants

Honorees Have Gone Above and Beyond to Support Their Fellow Members During the Year

IECA has recognized seven independent educational consultants (IECs) across the US with its annual Making a Difference Awards in recognition of their selfless volunteer efforts that have made a difference in the work of the association’s 2,300 members during this year.

Award recipients include Christopher Bell of Boulder, CO; Cynthia Cohen of Denver, CO; Eric Dobler of Cheshire, CT; Deborah Davis Groves of Austin, TX; Sylvia Jackman of Lexington, SC; Stephanie Meade of Studio City, CA; and Luisa Rabe of Haverford, PA. . They were selected from the general membership and are not currently serving in formal leadership roles in IECA.

The efforts of these members have added significantly to the strengths and skills of their IECA member colleagues in their work with tens of thousands of students annually. The lifelong learning, collegiality, and ethical standards represented by the awardees are the hallmarks of IECA.

The Making a Difference Awards were presented by Kristina Dooley, IECA board president, during the organization’s Fall Conference (November 10-12, 2021), which was attended by more than 600 independent educational consultants and over 250 colleges, schools, and programs.

“Our seven awardees have gone above and beyond by fostering connections among IECA members and sharing resources, information, and ideas that have been invaluable to their IEC practices,” said IECA CEO Mark Sklarow. “Their efforts are a testament to the collegiality of IECA members.”

Christopher Bell
Cynthia Cohen
Eric Dobler
Deborah Davis Groves

Sylvia Jackman
Stephanie Meade
Luisa Rabe

A Legacy Obsolete

The families I advise are generally aware of legacy admission practices, but many are less informed regarding its origins and the degree of advantage that it affords them.

As an independent educational consultant who works directly with students who benefit from this policy, I can also vouch for the pressure, and even embarrassment, this adds to an already stressful process. Not unlike the Varsity Blues scandal, students are the ones caught in the crosshairs of outside influences and expectations that can infringe on and even deter the process of finding that perfect-fit college.  

Although increasing college access and diversity is a growing priority for colleges, I have found legacy admissions to be the proverbial elephant in the room. The contradictory policy of legacy status still appears to be considered sacrosanct by many postsecondary institutions. College admissions is subjective, and the institutional priorities that define who is admitted each year often place emphasis on varying qualities that are not associated with academic merit: athletics, ability to pay, etc. However, the notion that an advantage is granted to applicants based on historical ties to the college is completely unjust when considering our country’s painful history of denying postsecondary access to students based on race, gender, and religion. Many colleges have a page on their websites dedicated to a commitment to diversity, equity, and inclusion, yet duplicitously maintain legacy status in the admissions process, giving a clear (non-merit-based) boost to more privileged populations. 

Dartmouth College is the notorious trailblazer of legacy admissions, first introducing the practice in 1922, with other colleges such as Yale following closely behind. The origins of using legacy in admissions are seeded in nativism and antisemitism, created to ensure that certain populations remained excluded. Selective colleges such as Harvard and Princeton have single digit admit rates for the general population, yet admit about a third of legacy status applicants. At Cornell University, legacy admits make up “around 15% of the student body,” almost five times that of the Black student population, or almost equal to that of the entire Black and Latino populations combined. Although colleges have confirmed that legacy admits are often academically qualified, competitive applicants, this practice has given additional privileges to an already affluent population, further compounding inequity in the admissions process and serving as a barrier to achieving higher rates of diversity at college campuses. Furthermore, those who promote the use of legacy admission say it guarantees loyal alumni giving; research shows there is no correlation.   

Amherst College is the most recent institution to end legacy admission preference, citing it as a policy “that inadvertently limits educational opportunity.” The College is also strengthening its financial aid programming in an effort to making an Amherst experience more affordable and accessible to all students. Amherst joins the ranks of colleges like MIT and the California Institute of Technology in creating a holistic approach to admission that does not factor in alumni connections.  

Although legacy status is just one aspect of a college admissions process already rife with advantages for the wealthy and privileged, eliminating it is one solid gesture that all colleges can take to “walk the walk” in their diversity, access, and inclusion efforts. I applaud Amherst College, and its predecessors, for having the courage to make bold changes to embrace a new legacy that embodies the visionary leadership our students and families deserve. Breaking with past practices is something we all must be willing to do to create meaningful change for the diverse populations of students that we are called to serve and advocate for as college access professionals. 

By Yvonne Espinoza, IECA (TX)

Yvonne Espinoza, Yvonne Espinoza College Counseling Services, can be reached at [email protected]

How to Navigate Vaccine and Mask Mandates with Your Students and Families

More than 18 months into the pandemic, COVID-19 continues to impact the landscape of college admissions and how life on campuses looks these days. With mask and vaccine mandates varying across the country—as well as the responses to them from prospective students and their families—many IECA members are looking for suggestions about how to guide parents and students through this tumultuous time. IECA Secretary/Treasurer Ibrahim Firat (TX) offers this perspective and advice.

Stay Informed about a College’s Mandates and its Political Climate

Our office is staying informed about college mandates/requirements by reaching out to current and past students (who are in college now) to hear what they are experiencing; reading the Chronicle of Higher Education’s up-to-date information about colleges’ vaccine mandates and other requirements; and staying in touch with admissions office contacts.

We rely on current/past student feedback, online forums, student-published media (newspaper, radio, podcast etc.), events on campus, and faculty-led research/publications to keep our pulse on the political climate of the college.

Provide Context for Vaccine Mandates

Just as size, location, academics, etc. are factors to decide where to go to college, so are rules/regulations/mandates. Vaccine mandates are not new, however; certain vaccines (i.e. meningitis) have been required by colleges for some time, so we start by reminding that this has been around. Secondly, we remind parents that their college-bound student is (or by the time they go off to college will be) 18+/adult and that it really is their decision to further pursue discussions with the school about mandates. Thirdly, colleges have been providing religious and/or health-related exemptions to mandates and that they can look into these options if necessary/applicable.

Continue to Guide Students and Families According to Best-Fit

There is a fine line between making this issue political and scientific versus completely college admissions or fit related. We do not get into the politics or the science of it as we are NOT the experts in those areas. We do get into the factors of selecting the right-fit college for the individual student/family’s values, and if certain school’s mandates are against those values, then it is simply an X rather than a checkmark next to that factor and we treat it as such. For some people, that X means everything; for some people that X is just another factor that may not fit them (i.e. size of campus/class size) and it may be okay.

College life on campus is shifting from all angles (i.e. living, dining, political climate, frats/sororities, etc.). How can we support families who are trying to find the best-fit college in this dynamic environment? It is a challenge, given that we still cannot visit most universities in person to gather updated info and get a feel for these “vibes.” But we must use the resources available to us to find the college that best matches the student’s educational, social, professional, and personal growth.

Ibrahim Firat, Firat Educational Solutions, LLC, can be reached at [email protected]

IECA Responds to Netflix Varsity Blues Docudrama and Anxiety Permeating the College Admissions Process

In response to the forthcoming Netflix docudrama “Operation Varsity Blues: The College Admissions Scandal,” IECA commends its members commitment to the highest standards in ethical college advising while calling for greater transparency in the college application process.

The Netflix film takes a deep dive into the 2019 college admissions scandal, dubbed “Operation Varsity Blues,” involving a criminal conspiracy to influence undergraduate admissions decisions at several prestigious American universities. The scandal led to more than 50 high-profile arrests, including actresses Lori Loughlin and Felicity Huffman. The conspiracy was arranged by William “Rick” Singer, who claimed to be an educational consultant and used millions of dollars from wealthy parents of college applicants to fraudulently inflate entrance exam test scores as well as bribe college coaches and administrators.

While the Varsity Blues scandal exposed the specific efforts of wealthy, privileged parents to ensure their children’s admission into the nation’s top colleges, it brought to light broader problems in the college application process:

  • Access to college advising in high school is unequal across the country, and particularly strained in urban and rural public high schools, where the average student-to-counselor ratio is 455:1 and more than 700:1 in some areas. This leaves school counselors overburdened and students under-resourced.
  • Colleges have become increasingly opaque in their admission criteria.
  • College acceptance rates continue to decline, partly due to the increase in applications, leading to heightened anxiety levels among students and parents.
  • Sophisticated modeling means computers play an outsize role in college admissions, minimizing the personal stories of students and admission counselors.

How IECA Members Help Students and Families Navigate College Admissions

Since its founding in 1976, IECA has been the leading voice in putting students first in the college admissions journey. IECA and its members work to assure families understand the drivers in college admissions and help them navigate its complexities in order to find a “best fit” college that meets a student’s unique set of academic, social, financial, and career needs.

“IECA members are ethical, compassionate professionals who dedicate their careers to advising students and families on their individual paths to success” said IECA CEO Mark Sklarow. “Our members focus on the unique student’s needs to help them have a successful experience wherever they choose to attend college.”

IECA members believe there are many great postsecondary options for every student, and no student should be made to feel that they must become something they are not to get accepted. Being and presenting one’s authentic self and demonstrating one’s own talents and abilities is a way of ensuring the right college fit. This is central to what an ethical independent educational consultant does.

IECA members offer an unequalled level of expertise, competence, and professionalism. Potential IECA members go through an extensive application process. They must have a master’s degree (or equivalent), at least three years of admissions counseling experience, experience working with scores of students, and have visited 50 campuses before they can be considered for professional membership. In addition, all members must agree to abide by IECA’s Principles of Good Practice and submit their marketing materials for review to ensure they accurately reflect the independent educational consultant’s role.

IECA members sign an annual pledge that governs their interactions with colleges, students, and parents. They agree to avoid any action that distorts or misrepresents a student’s record or interferes with a university’s ability to accurately evaluate a student. Because IECA consultants are committed to the highest ethical standards of practice, families find that IECA members have the student’s best interest as their sole focus.

We Believe

With a new docudrama on the Varsity Blues Scandal coming out this month on Netflix, as well as potential legislation impacting independent educational consultants (IECs) in several states, the IECA Board recognizes that the general public may not understand what IECA is and what guides our actions. These “We Believe” statements are meant to complement our mission and values and demonstrate IEC’s ongoing commitment to all young people.

1) We believe all students should have access to individualized educational guidance that will help them achieve their goals.

2) We believe independent educational consultants should act respectfully, honestly, compassionately, ethically, and professionally with every student.

3) We believe in the potential of all students regardless of cultural, religious, racial, ethnic, socioeconomic, gender, sexual orientation, unique needs, or learning differences.

4) We believe that education should be available and affordable to all families.

5) We believe independent educational consultants are uniquely equipped to guide and support students toward their personal, academic, social, and professional goals.

6) We believe in the power of education to widen opportunities for everyone which will ultimately improve society for all.

 

IECA Grants Inaugural Making a Difference Awards to Seven Independent Educational Consultants

Recipients Have Gone Above and Beyond to Support Their Fellow Members During This Tumultuous Year

IECA has recognized seven independent educational consultants (IECs) across the U.S. with its inaugural Making a Difference Awards in recognition of their unprompted and cooperative efforts that have made a difference in the work of its 2,300 members during this tumultuous year.

Award recipients include Katherine Andersen of Dana Point, CA; Stacey Cunitz of Philadelphia, PA; Eric Endlich of Needham, MA; Heidi Molbak of New Orleans, LA; Sydney Montgomery of Clarksburg, MD; Holly Ramsey of Naperville, IL; and David Stoeckel of Laguna Hills, CA. They were selected from the general membership and are not currently serving in formal leadership roles in IECA.

The specific efforts of the awardees include:

  • Katherine Andersen and David Stoeckel: Co-creating an IECs Advising College Bound Student Athletes Affinity Group and sharing information about NCAA and NAIA rules changes and news, especially those due to the pandemic
  • Stacey Cunitz: Being the “voice of reason” in tough conversations on equity, privilege, and other discussion topics on the IECA Member Network listserv
  • Eric Endlich: Sharing resources particular to the learning differences/neurodiversity differences (LD/ND) student population
  • Heidi Molbak: Creating a crowdsourcing document to track the opening status and operational changes of boarding schools across the U.S. due to COVID-19, and keeping it up-to-date and available to IECA members through fall 2020
  • Sydney Montgomery: Sharing resources on antiracism, content marketing, and other topics and participating as an active member of the Black IECs Affinity Group and Graduate School Committee
  • Holly Ramsey: Establishing a Homeschooling Affinity Group to provide ongoing discussion and support for IECA members interested in this specialized topic

The Making a Difference Awards were presented by Kristina Dooley, IECA board president, during the organization’s virtual Fall Conference (November 16-20, 2020), which was attended by more than 650 independent educational consultants and 400 school, program and college representatives.

“Our seven awardees have stepped up to support their colleagues by sharing resources, information, and ideas that have been invaluable to their IEC practices, especially considering how rapidly the pandemic has impacted the school, college, and therapeutic landscape,” said IECA CEO Mark Sklarow. “Their efforts speak to the importance of community within IECA.”

Katherine Andersen
Stacey Cunitz
Eric Endlich
Heidi Molbak
Sydney Montgomery
David Stoeckel

Embrace the New Abnormal

By Mark H. Sklarow, IECA, CEO

For those who are biding their time and just waiting for a return to normalcy, this blog is going to be uncomfortable. But I also hope it’s a wakeup call.

Yesterday I had the chance to record a panel discussion with the Executive Director of the Enrollment Management Association, Heather Hoerle. As we mused about the state of the world, the state of schools, the state of education, and the impacts of COVID-19 and systemic racism, Heather quoted a colleague who dismisses the common refrain of the “new normal” for a more insightful moniker: the NEW ABNORMAL.

Those waiting for things to return to where they’ve been—and even those waiting for things to settle into new patterns are likely both going to be disappointed. Rather, we have entered into a time of disruption, uncertainty, and constant and dramatic change.

For our admission colleagues, this means that moving forward cannot mean waiting until things “settle down.” Schools, colleges and programs that are creative, insightful, and nimble stand the greatest likelihood of weathering the storms. Conversely, those who decide to do nothing while they wait out the downpour will only find themselves facing hailstorms, monsoons, and oppressive heat in rapid succession. The changes we see now can’t be ignored until “normalcy” returns—not if we want to thrive and succeed.

What does this mean for independent educational consultants? Some appear ready to wait, assuming things will get back to the way they were. So, they delay seeing clients until things get better, stop learning and campus visits because they’re just “not as valuable” as in person events, and aren’t marketing, meeting, and enhancing their knowledge. IECA is doing everything possible to ease those IECs out of that static state of mind.

We may need to accept that this period of disruption—these “abnormal” times—is what we can expect. Even if COVID-19 is beaten, how long before the next disease? How long before folks will freely fly on planes and schools assign four students to a dorm room? Before the economy recovers?

It’s fine for us all to believe that better days are ahead. I believe that. But waiting for those days, rather than embracing the here and now will prevent your success from materializing. Take advantage of all the new tools that are available to you. Do virtual tours. Seek out clients using new media options. Attend webinars and virtual conferences. Reach out virtually to friends, colleagues, and relatives. Remain committed to the success of your business, your institution, or your organization.

A new normal will be coming. But it too will be replaced by another normal, then another. Prepare to be flexible and embrace those challenges. And if you get stuck, your IECA colleagues are only a phone call, an email, or a video chat away.