• We believe all students should have access to individualized educational guidance that will help them achieve their goals.

• We believe independent educational consultants should act respectfully, honestly, compassionately, ethically, and professionally with every student.

• We believe in the potential of all students regardless of cultural, religious, racial, ethnic, socioeconomic, gender, sexual orientation, unique needs, or learning differences.

• We believe that education should be available and affordable to all families.

• We believe independent educational consultants are uniquely equipped to guide and support students toward their personal, academic, social, and professional goals.

• We believe in the power of education to widen opportunities for everyone which will ultimately improve society for all.