Keith Berman

Keith Berman, Ed.M., M.S.Ed., is the President of Options for College, Inc. (www.optionsforcollege.com), founded in March 2005. He has been a Certified Education Planner since 2006.
Berman has led college admissions programs for students and families at Columbia, Harvard, MIT, Princeton, Yale, Wesleyan, Vassar, the Hong Kong University of Science & Technology, UCLA, Cal, the Yale Club of NYC, the NYU Center for Family Life, the Parents Network at Merrill Lynch, Ernst & Young Working Families Network and the Young Presidents Organization, among many others. He has been quoted in the New York Daily News, US News and World Report, Boston Globe, Yale Daily News, Chicago Tribune, Harvard Crimson, Columbia Spectator, Boston Magazine and others. He has appeared on MSNBC, CNBC, CNN, PBS, Fox Business and Lifetime.
Keith created and taught the Johns Hopkins University’s CTY College Prep course, focusing on high talent students preparing for the highly selective college admissions process. He also trained staff at the NYC Department of Education, Rochester City School Districts and Princeton Review – India. He also taught the capstone course in the University of California Irvine certification program for independent educational consultants. Keith also is also keenly interested in AI and its effect on education. In 2026, he developed www.trykeith.com, which focuses on providing counselors and families straightforward ways to assess Ivy League / HYPSM standards and determine essay quality.
His career in education spans back to 2000 and includes work in education policy (national testing and special education technology) at the American Institutes for Research. He has taught in the NYC Schools as a NYC Teaching Fellow, worked in admissions at Yale and Harvard, and ran the guidance program at two NYC private schools. His degrees are from Yale (B.A.), Bank Street College of Education (M.S.Ed.), and Harvard University (Ed.M., C.A.S.), where he was won the Roy E. Larsen Award.