New Year, Fresh Start

While many of us have already made—and broken—resolutions for the New Year, I wanted to offer a few ideas for independent educational consultants (IECs) still exploring goals and direction for 2022.

1. Establish a personal care plan.

No one—not a parent, teacher, or an independent educational consultant—can take on the concerns, anxieties, and emotional baggage of clients without a plan to care for their own emotional well-being. Explore some of the many mindfulness apps, begin a walking routine, join a book club—whatever works for you. Choose something that will help you escape the work you do. If you get into the habit NOW, it will already be part of your normal routine when the next busy season arrives.

2. Remember the personal care needs of your employees as well.

As we close in on the two-year anniversary of COVID-19, let’s also remember that your accountant, client-services rep, tutors, and essays specialist are also dealing with demands of work and disruptions to family norms. Think about offering flexible scheduling, time for exercise, and responsiveness to COVID-related scheduling changes, and resolve to give your team space to thrive.

3. Consider how rough it has been for so many people.

In addition to health care workers, many others are bearing relentless attacks by those who seemingly blame them for things well outside of their control. This includes food servers, teachers, store clerks, and airline workers. Let’s resolve to show some grace and offer words of affirmation to those whose work has become unpleasant.

4. Take advantage of technology in ways that make your life and your clients’ lives easier.

Talk about a win-win! Consider online payment platforms, meeting schedulers, offering digital resources, and using a new social media platform—just a few examples of technology use that ought to be on your radar this year.

5. Uncover ways that you can be a better IEC to under-resourced and under-supported communities.

This could take the form of pro bono work or volunteering with a community-based organization. It can also mean looking at ways you could do a better job understanding and responding to the changing face of adolescents. As America’s teens become more diverse, resolve to take coursework, get certified, and become more knowledgeable about inclusion—whether the differences are based in race, religion, sexual identify, physical disabilities, or neurodiversity. Becoming an advocate for the under-served or marginalized makes you a stronger IEC in your own practice and in educating peers.

6. Finally, get involved in your professional IECA community.

Become a mentor, request a mentor, learn a new specialty, attend an IECA conference, present a session or lead a discussion at a conference, join Affinity Groups, and become active in your Regional Group. This is how we make the profession and the association stronger. Resolve to recommend membership to an unaffiliated IEC. Let’s strengthen our community, together.

By Mark Sklarow, IECA CEO

How to Navigate Vaccine and Mask Mandates with Your Students and Families

More than 18 months into the pandemic, COVID-19 continues to impact the landscape of college admissions and how life on campuses looks these days. With mask and vaccine mandates varying across the country—as well as the responses to them from prospective students and their families—many IECA members are looking for suggestions about how to guide parents and students through this tumultuous time. IECA Secretary/Treasurer Ibrahim Firat (TX) offers this perspective and advice.

Stay Informed about a College’s Mandates and its Political Climate

Our office is staying informed about college mandates/requirements by reaching out to current and past students (who are in college now) to hear what they are experiencing; reading the Chronicle of Higher Education’s up-to-date information about colleges’ vaccine mandates and other requirements; and staying in touch with admissions office contacts.

We rely on current/past student feedback, online forums, student-published media (newspaper, radio, podcast etc.), events on campus, and faculty-led research/publications to keep our pulse on the political climate of the college.

Provide Context for Vaccine Mandates

Just as size, location, academics, etc. are factors to decide where to go to college, so are rules/regulations/mandates. Vaccine mandates are not new, however; certain vaccines (i.e. meningitis) have been required by colleges for some time, so we start by reminding that this has been around. Secondly, we remind parents that their college-bound student is (or by the time they go off to college will be) 18+/adult and that it really is their decision to further pursue discussions with the school about mandates. Thirdly, colleges have been providing religious and/or health-related exemptions to mandates and that they can look into these options if necessary/applicable.

Continue to Guide Students and Families According to Best-Fit

There is a fine line between making this issue political and scientific versus completely college admissions or fit related. We do not get into the politics or the science of it as we are NOT the experts in those areas. We do get into the factors of selecting the right-fit college for the individual student/family’s values, and if certain school’s mandates are against those values, then it is simply an X rather than a checkmark next to that factor and we treat it as such. For some people, that X means everything; for some people that X is just another factor that may not fit them (i.e. size of campus/class size) and it may be okay.

College life on campus is shifting from all angles (i.e. living, dining, political climate, frats/sororities, etc.). How can we support families who are trying to find the best-fit college in this dynamic environment? It is a challenge, given that we still cannot visit most universities in person to gather updated info and get a feel for these “vibes.” But we must use the resources available to us to find the college that best matches the student’s educational, social, professional, and personal growth.

Ibrahim Firat, Firat Educational Solutions, LLC, can be reached at [email protected]

IECA Member Benefits: Tools You Can Use While Practicing Social Distancing

IECA offers a wide variety of resources to help you stay connected and informed, and to help you manage your business as efficiently and effectively as possible in these challenging times. Simply login to the website to view these and many more resources. (Contact [email protected] if you have any difficulty logging in; we’ll get you set up very quickly.)

IECA Member Network

One of our most popular benefits, this members-only online community allows you to connect with your peers on professional topics. You likely already belong to a community based on your primary specialty focus: School, College, Therapeutic, Grad School. You do not need to have the specialty designation/interest area to participate in a community. We also have Affinity Group communities based on interests, lifestyle (like Parents of Young Children), and on other topics (student athletes, LBGTQ students, etc.). The Member Network also features Regional Group communities. To access and join any of the communities, use your login credentials for the IECA website here.

While you are on the network, take a minute to upload your picture. So many members indicate that they find it easier to remember a face rather than a name, so help them out!

Monthly Webinars

Many of you know that our webinars are held at noon (Eastern) on the second Tuesday of every month and are free for IECA members. Now may be a good time to look back at the dozens of archived webinars that you may have missed.

Peer-to-Peer Resources

IECA’s website offers many valuable resources in all specialty areas from your IECA colleagues. These resources include business and marketing advice; lists of colleges with ED or EA plans; financial aid information, accommodation differences between high school and college; webinars; and much more.

Publications

You can purchase a great book or subscribe to a professional newsletter to keep up with great ideas for your practice. IECA offers discounts on a variety of publications for IECs. Additionally, IECA’s quarterly journal, Insights, is mailed to all members and features timely information on admission trends, training opportunities, marketing your business, and much more. Current and past issues can be found here.

Discounts on Products and Services

Members receive discounts on many products and services including insurance, hotels, office management tools, software, and many others.

Finally, the IECA staff is available via email and phone from 9:00 a.m. to 5:00 p.m. (ET) to answer any questions you may have. Feel free to email us at [email protected].

Looking Beyond Today’s Industries and Jobs

By Pamela Kwartler, MA, IECA (NJ)

“There is a mismatch in talent pool and market demand, both currently and in the future. Though academic research often leads business, what’s taught in business courses is generally at least five to ten years behind the business sector.” Those words from economist and business leader Tess Mateo, managing director and founder of CXCatalysts, drive home an important point for IECs: what students learn in today’s business classes will not be enough. We must understand the world our students will graduate into to help them make choices that will propel them forward. Students and families who go on autopilot and reach for a career with a seemingly high ROI today may be surprised by the outcomes. The fact is that none of the fields we know will exist as they are today in the future.

In January 2016, the World Economic Forum introduced leaders of industry, governments, and civil society to the “fourth industrial revolution,” (see www.weforum.org/centre-for-the-fourth-industrial-revolution for more information), a term that CEOs, policymakers, and industry now use to describe how emerging technologies, such as artificial intelligence, quantum computing, 3D printing, and the Internet of things, are converging with humans’ biological and physical lives. New technologies will increasingly do more, to the extent that traditionally economically rewarding positions, such as financial analysts, accountants, finance and medical professionals, and even lawyers will become “redundant, and therefore replaceable.” Many Wall Street traders have had to reinvent themselves because their jobs have also been eliminated by technology. Business is evolving more quickly than ever before: large corporations are being broken up as business units are broken into yet smaller companies. Even 50% of the world’s medical services are delivered electronically.

How do IECs help students prepare for new markets and future economic success when the rules have changed? We often observe that it is students—who they are and what they bring to the world—that matter more than where they earn their degrees. An elite education alone will not necessarily provide the answer.

Democratic presidential candidate Andrew Yang is a Brown-educated, former corporate lawyer, dot-com executive, and CEO of a GMAT test prep company: a symbol of the meritocracy. Today, he doesn’t believe it should be the job of our institutions “to train 80% of our graduates to do one of six things—financial services, management consulting, technology, law, medicine, or academia in New York, San Francisco, Boston, Chicago, Washington, DC, or Los Angeles.” Yang blames the meritocracy for blissfully ignoring the country’s economic crisis and failing to fix problems caused by manufacturing job losses in middle America. The problems that need solving are even bigger than that. Fortunately, so are the opportunities.

Although there is great focus on STEM these days, all majors will matter, and students can study at a wide range of colleges. In 2015, world leaders agreed on the world’s biggest problems, which are collectively referred to the Global Goals or the 2030 Sustainable Development Goals (SDGs). (More information is available at https://sustainabledevelopment.un.org/?menu=1300.) For example, consider that tackling the individual problems caused by climate change will create new jobs worldwide. Along with solutions developed by engineers and scientists, environmental studies majors can explore how indigenous people have farmed sustainably for centuries. The skill of diplomacy will be essential to work cross-culturally and make progress within the worldwide community. As the water table rises and the carbon footprint expands, innovation in agriculture will continue to be a priority. These 21st-century businesses, unlike those that have benefited a small sliver of the first world since the 1980s, will improve the quality of life for all. Deep, nuanced thinkers will need to parse and define the ethics of evolving business models and, hopefully, enforce ethical regulations.

What Can IECs Do?

• Learn more about the fourth industrial revolution so that you help your students explore industries with increasing opportunities. Start by reading more at www.cnbc.com/2019/01/16/fourth-industrial-revolution-explained-davos-2019.html.

• Get smart about SDGs—consider using the global goals as a roadmap, then ask your students which topics they are interested in helping solve. These are big problems that will be around for a lifetime. Discover what passions and skills might be useful—there is a demand for many skill sets. (See page two of the following link to see all the goals and share them with your students: www.undp.org/content/dam/undp/library/corporate/brochure/SDGs_Booklet_Web_En.pdf.)

• Ask students what they can do during high school to develop their interests. Can they travel to explore global problems or spearhead local programs that focus on any of the SDGs?

• Research which colleges are positioning themselves to participate in solutions. For example, developing sustainable food systems is a major global problem (SDG #12), and many college agriculture programs are well-positioned to innovate, including Cornell, Ohio State, Purdue, UMass Amherst, PSU, University of Delaware, the University of Arizona, and the University of Illinois Urbana–Champaign, offer options for many academic levels. Some other examples include Goal #16 Peace and Justice (diplomacy, political science, international relations), Goal #11 Sustainable Cities and Communities (urban planning, construction, real estate), or Goal #7 Affordable and Clean Energy (environmental or civil engineering).

We can guide our students toward fulfilling college experiences that incorporate research, productive study abroad programs, and internships that will lead to employment in fields that truly allow them to impact their world—and ours.

Pamela Kwartler, College Process Counseling, can be reached at [email protected]