In this webinar organized by the IECA Schools Committee, Mark Copestake of the Enrollment Management Association presents findings from the 2024 edition of their member-exclusive The Ride to Independent Schools report, offering valuable insights into the behaviors and opinions of over 3,000 families who applied to independent schools in the 2023-24 cycle. For the second half of the webinar, Mark is joined by independent school leaders; Josh Labove from Kimball Union Academy (NH), Alex Halladay from The Northwest School (WA) and Kim Nguyen from 'Iolani School (HI) for a rich discussion about enrollment trends and observations around parent behavior.