IECA’s annual Professional Member Business Forum is held each winter. Attendance is limited to IECA Professional members and is particularly focused on the business needs of members with at least five years of experience in the profession.
IECA Professional Member Business Forum
January 25–26, 2024
(Virtual)
Cost: $235 per person
Block out your calendar now and plan to join us online for our annual Professional Member Business Forum, designed to address the needs of members with at least five years working in the profession. The presentations and guest speakers are appropriate for IECs practicing in all specialty areas. Share your best ideas with colleagues, engage in group discussions, and learn from topic-focused presentations—all from the comfort of your own home!
Featured Speaker
Our featured speaker for the 2024 Business Forum will be Sherron Washington, a leading marketing and communications strategist. Washington will use her wisdom and expertise from over two decades of work in the marcomm industry to discuss how to elevate your marketing to advance your growth as an IEC.
The founder and CEO of The P3 Solution, a full-service marketing and communications (marcomm) firm located in the Washington, DC area, Sherron Washington specializes in providing manageable solution-driven insight that identifies ideal marcomm results. Coupled with an elite keenness for effectively communicating, she uses strategy, learning theory, and technology to create a perfect fusion of communication and marketing efforts that assist in creating an impactful presence that leads to expanded growth opportunities. A communication professor of graduate and undergraduate marketing and communication courses at Trinity Washington University and Temple University, Washington is the author of Market Simple: The Blueprint to a One-Page Marketing Plan and The Oops Moment: Eliminating Marketing Mistakes, Mishaps and Missteps. She also just recently published a cookbook, Keep Calm, Cook Simple, that provides simple recipes with a marketing tip included. Washington has an MA in communications and a BA in communications with a double minor in business and media technology.
Schedule
(Tentative and subject to change)
Thursday, January 25
all times are in Eastern (ET)
10:30—11:15 a.m. ET
Optional Coffee and Conversations
Note: These discussions will not be recorded.
11:00—11:30 a.m. ET
Pre-Forum Sponsor Spotlights
11:30 a.m.—1:00 p.m. ET
Welcome and Forum Kick-Off Speaker
Elevating Your Marketing to Advance Your Growth
Sherron Washington, founder and CEO of The P3 Solution (w/Q&A and Discussion)
Marketing can be extremely challenging, but creating simple plan to develop tactics that amplify growth can make it easier to obtain and maintain success. Gaining skills to craft and implement creative and compelling strategies is key to positively impacting your position and bottom line. This interactive session will assist with building simplified marketing, that creates an elevated presence that allows you to show-up and show-off your star power, enhancing your voice and genius authentically.
1:15—2:45 p.m. ET
Learning Labs/Breakouts
Break
3:15—4:30 p.m. ET
‘One Great Idea’ Session 1
Moderated by Mark Sklarow
Break
4:45—6:00 p.m. ET
Buzz Sessions: Discussion Groups
6:00—7:00 p.m. ET
Break & Sponsor Spotlights
7:00—7:45 p.m. ET
Cocktails and Conversations Discussion Groups
Note: These discussions will not be recorded.
Friday, January 26
10:30—11:15 a.m. ET
Optional Coffee and Conversations:
Note: These discussions will not be recorded.
11:00—11:30 a.m. ET
Pre-Forum Sponsor Spotlights
11:30 a.m.—12:45 p.m. ET
Learning Labs/Breakouts
1:00—2:15 p.m. ET
‘One Great Idea’ Session 2
Break
2:45—4:00 p.m. ET
Buzz Sessions: Discussion Groups
4:15—5:00 p.m. ET
Cocktails and Conversations Discussion Groups
Note: These discussions will not be recorded.
5:15—6:15 p.m. ET
Special Event: The Future of IECA and Independent Educational Consulting
Moderated by Mark Sklarow, IECA CEO & Ibrahim Firat, IECA President