Each year, it can feel like the tempo of change has quickened again. Navigating the shifting grounds of the admissions landscape, mastering technologies that teeter between being tools and time-consuming distractions, and evaluating the unique and at times perplexing client situations we are faced with can feel disorienting, to say the least! Amid this frenzy, I encourage you to reflect on a few ways to stay rooted in our values of ethical excellence and rise to meet the high professional standards we set as IECA members.