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    Six IECA Conference Innovations You May Have Missed

    September 1st, 2010
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    by Mark Sklarow, Executive Director, Independent Educational Consulting Association

    We are still in the early stages of conference registration for IECA’s Fall National Conference in Cincinnati, Ohio. However, we have already passed 600 attendees and are looking forward to a wonderful gathering. Here are six new, improved, or unique aspects to the conference that you may have missed in our registration packet:

    (1) Cincinnati is surprisingly easy to fly in to and worth visiting. The Northern Kentucky/Cincinnati (CVG) airport is a hub for Delta airlines, but this new, modern airport offers 200 incoming flights a day with direct service to more than 80 cities. Cincinnati was a major stop of the Underground Railroad for slavesseeking freedom in the north. The Underground Railroad Freedom Center is my favorite place in the city. Also don’t miss the Museum Center (our conference logo) at Union Station where four museums, plus several restaurants, are housed under one roof.

    (2) There will NOT be an opening keynote speech. Instead we have invited several educational leaders and innovators (all currently university presidents) to have a round-table discussion about the future of American education on Wednesday afternoon. We will get to “listen in” to their conversation and raise some questions and discussion points. This will be a unique opportunity to hear educational opinion leaders from Indiana, Ohio, and Kentucky.

    (3) We have made nine changes to the schedule impacting therapeutic schools & programs and educational consultants serving those resources. Among other things, a special ‘professional exchange’ time at the end of the School Fair on Thursday, Program Showcases on Saturday, an overlap in the schedule when all conference attendees are together, and a wonderful Master Class on Saturday featuring Dr. Paul Keck, president-CEO of the Lindner Center speaking about bipolar disorder.

    (4) There are five pre-conference opportunities. We are offering two 3-1/2 hour pre-conference workshops: One on social networking for consultants and the other exploring autism spectrum disorders. In addition, our one-on-one speed meetings will feature traditional schools. All these are scheduled for Wednesday morning. In addition, IECA is offering tours of Ohio and Kentucky colleges Monday through Wednesday, and a number of schools and programs are extending offers for visits throughout the Great Lakes region.

    (5) Conference Central has emerged as a major meeting, learning, exploring place during conferences. For those who have not attended a conference in over a year, wait until you experienceconference central: refreshments, cyber-lounge, bookstore, exhibit booths, member services, raffles, and give-aways, just to name a few of the attractions. We have added comfortable seating to make sure the Conference Central area is a place to relax, network, and much more.

    (6) Special events from beginning to end. Wednesday’s dinner; Friday’s reception with plenty to eatand drink; Murray Banks, the amazing Thursday lunch speaker; a Friday general session featuring the Kinship Center, the nation’s leading voice on adoption issues are among all that we have scheduled. We’ll also be featuring the amazing movie “In 500 Words or Less” on Thursday night with the film’s creators in attendance, leading a discussion after the film. We’re even be including pizza and drinks for this special movie night!

    We hope to see you in Cincinnati. Registration is open and hotel rooms are still available in the IECA block. Plan your travel to take full advantage of all we have going on. Join us as we “Come Together in the Heartland.”

    No comment so far

    A Teen is not a Commodity for Admission: Why IECA Stresses Understanding the Entire Child

    August 19th, 2010
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    by Mark Sklarow, Executive Director, IECA

    Recently I came across a comment on a blog where someone expressed an implied criticism of IECA. The criticism was that the Independent Educational Consultants Association does not focus its energies exclusively in school selection, application, and admission. The criticism actually kept me up all night—quite a feat for those who know me—yet I tossed and turned. But not for the reasons you may think. I’m certainly not thin-skinned, and so I can take any criticism. In this case I was restless because I was confounded. How could someone have written those words believing them to be critical, when to me they express the very difference that makes IECA and its members so uniquely qualified? Critical? No—to me it was the ultimate praise.

    How can one even imagine preparing to send students away for school, but not understand issues like adolescent depression or anxiety? Should we apologize for bringing in the top experts in the country to present about the latest developments in research on brain theory, gender differences, attachment, and the impact of adoption? We know full well how such things impact the ability to succeed both in class and with peers. Should we not support our members who wish to do career exploration or employ the dynamic information gained in Myers-Briggs Type Indicator?

    Some of the criticism, I suspect, was related to some of the topics at IECA conferences. Does the person offering the critique believe that those assisting in college or school admission should confine their discussion to majors, Greek life, financial aid and ‘where you can get in?’ All that should be noted, but every single person working with adolescents, if they wish to be taken as a true professional, should gain some understanding of some growing trends of concern: Internet and gaming addictions (the numbers of kids who land in a dorm room and play World of Warcraft or other games 24 hours a day, skipping class, is scary!), abuse of prescription drugs (a growing campus trend), campus bullying (using social media), eating and body-perception disorders, and so much more.

    It seems that some think college admission can be accomplished using a chart: standardized test scores in column A, GPA in column B, activities in column C, and voila…”Here’s your list of schools, Sally!” Let’s remember that adolescents are not a simple commodity where we plug in the proper numbers and out pops the result. IECA’s strength comes from our realization—make that commitment—to seeing every child as an individual, with abilities and weaknesses, emotional strengths and scars, unique talents, and needs. Yes, this is indeed what makes IECA unique, and more importantly, what makes our members uniquely qualified to really serve the best interests, the true needs of every child.

    That anyone can think otherwise, will keep me up at nights.

    3 comments - Latest by:
    • Mark Sklarow
      Wendie, well said!!
    • Wendie Lubic
      Mark: It seems clear to me that the blogger hasn't spent much time in the company of teens. They are ...
    • Marilyn Emerson
      Anyone who thinks that college admission consulting is just about quantifiable data and easy to ask questions is doing a ...

    IECA’s 34th Year Comes to Close with an Eye to the Future

    June 29th, 2010
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    by Mark H. Sklarow, Executive Director, IECA

    June 30th marks the close of our Fiscal Year and IECA’s 34th serving as the principal voice of the profession of independent educational consulting. We entered the year committed to helping our members thrive, and exploring ways to strengthen the profession, promote the value of the work we do, and enhance the services offered by the Association to students, families, schools, and our member consultants. And while it was a difficult year for some, with many parts of the country suffering a deep economic recession, we have continued to move forward together.

    Some of our progress occurred right here as we greatly expanded our efforts in electronic communication and social networking sites. This blog saw more than 200 original posts and over 150 comments. There are readers who come to our blog from our Web site, while others read it on Facebook, and well over 200 subscribers choose to receive it via e-mail. I have spoken to reporters as well as school and program heads, and college vice presidents that mention things they read on our blog. We have 300 followers on Twitter, more than 600 views on our Flickr photostream, 162 IECA members connecting on our LinkedIn group, and 900 fans (and growing) on Facebook. We have worked to assist members to master this new world of communication and will continue and even expand that effort in the coming year.

    Of course all this attention to new media is meant to provide two key benefits: increased communication between and among IECA and its publics (consultants, school reps and the general public) but also to encourage more visits to the IECA Web site. In the past year the number of unique visitors increased 14%. More than 28,000 people searched the “find a consultant” feature of the Web site alone. Our goal to connect families to members is working and we intend to increase that effort in the coming year. A central core piece of our mission is to change the public’s sense of educational consulting from “what is a consultant?” to “I need a consultant, and I’ll only look to IECA as the assurance I need of competence.”

    This past year we completed two member surveys: one that focused on the field of consulting to help us better understand where things stand, so we can better respond to future needs; and the second one that focused on educational needs of members to help guide our committees and shape future initiatives. A major development came from a survey that we did not conduct. An independent national study showed a far larger percentage of “high achieving students’ than anyone had ever imagined were working with educational consultants (26%). Such widespread use of consultants can have a major impact on the actions of college admission officers and IECA has been reaching out to them in unprecedented ways.

    While a number of educational organizations saw membership decline this past year, IECA continued its moderate growth with a 5% increase in members. Our conferences in North Carolina and Toronto were extremely successful as local host committees (made up for the first time with school representatives as well as consultants) worked to raise the academic content (the new Master Classes and Point/Counterpoint sessions, for example), and we also introduced an active Conference Central that included a bookstore (and author book signings), networking cyber-lounge, and much more, designed to increase networking and sharing.

    IECA’s signature training programs: the Summer Training Institute continues to ‘sell out’ as does the Transitioning to Private Practice Seminar which IECA runs in partnership with NACAC. The first ever certificate program in independent educational consulting is now being offered by U.C. Irvine in a program jointly designed and taught by the university and IECA and its members. We have been working more closely with our association colleagues at SSATB, NAIS, NATSAP, and more. We manned a booth for the first-time ever at LDA this past year and are committed to extending our efforts into the LD and therapeutic communities in the year ahead. Internally, our new Affinity groups have expanded to involve dozens of members in planning and leadership roles.

    The Board of Directors, working with a new Long-Range Plan, found members articulating their priorities for the coming year: educate the public so they are more aware of the role of independent educational consulting, ensure that the public identifies IECA as the ‘gold standard’ of the profession, increase outreach to affiliated professional communities, emphasize ethics, and enhance education. These will form the basis of the work that the IECA office staff, Board, and volunteers will highlight for the Association’s coming 35th year.

    The staff feels honored to work on behalf of our members and in promoting this important field. We are excited by what the coming years have in store.

    2 comments - Latest by:
    • Judy Zodda
      I know that when I don't know or can't find the answer to a question and/or dilemma, no matter how ...
    • judy
      So, my friend Mark, congratulations on IECA's 34th year. You were barely born when it started.... Hope you're having a ...

    Independent Schools and Consultants Should Watch Legislative Action for Opportunity to Attract New Students

    May 27th, 2010
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    by Mark Sklarow, Executive Director, IECA

    At first blush it may defy logic, but the Defense Appropriations bill, which will come up for Congressional approval in the coming weeks, may present an excellent opportunity to introduce the benefits of independent schooling to families. Depending how a proposed amendment goes, families with a strong commitment to education may explore the possibility of independent day or boarding schools.

    The Obama administration is seeking to add an emergency amendment to provide somewhere in the neighborhood of $100 billion to prevent the layoffs of more than 100,000 teachers and non-teaching assistants. Many school districts had been planning such extensive layoffs this past year but had the jobs saved through the stimulus bill. That lifeline was provided just for one year. Now many districts are reporting that those delayed layoffs will kick in for the 2010-2011 school year if new funding is not found. Some estimates show that as many as 160,000 staff positions are at stake.

    Many political experts anticipate the House will approve the amendment in the next week. However, it appears far less likely that the Senate will go along, as 60 votes would be needed to prevent a filibuster.  Should the bill fail, there will be headlines across the country about schools laying off teachers, non-teaching staff, and others, and the dramatic impact such layoffs will have on public education.

    Such public attention to the issues of growing class size, elimination of programs, electives, art, and music are likely to cause some families, especially those who have been on the fence, to at least examine the health and vibrancy of independent education. These schools should gear up for such interest, which may come late in the application cycle for most schools, making the role of educational consultants even more critical. In turn, consultants must stay up-to-date on developments in the independent school community in their area, and boarding schools across the United States.

    Interestingly, this may occur just as the public’s confidence about the direction of the economy has begun to improve, with evidence that consumers are willing to spend, including on more expensive items like a private education.

    Of course, everyone benefits when all schools—public, private, charter, religious, and boarding—are well funded and well run. Yet the current efforts in many states to reduce funding for public education, and the loss of federal stimulus dollars, may be the encouragement some parents need to examine all of their options.

    No comment so far

    Attendees Span North America as Conference Registration Passes Early Deadline

    March 17th, 2010
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    by Mark Sklarow, Executive Director, Independent Educational Consultants Association

    One of the unexpected consequences of holding our first-ever meeting outside of the United States has been the musings of some about whether “consultants are really going to Canada” for the conference, or, in the minds of IECA members, whether schools, colleges, and program representatives are planning to leap the border to take part. On a near daily basis we get e-mails and phone calls asking if “most” of the attendees will be coming from Canada. So with our early bird deadline a little behind us, and now eight weeks prior to the opening of the conference, I wanted to respond to those inquiries.

    We completed the early-bird registration with over 550 attendees—a number that will grow steadily over the remaining two months. Among colleges and traditional day and boarding schools, our early registration figures are up as compared to a year ago, with the number of consultants, therapeutic programs, and vendors steady. In fact we are close to having more colleges registered here—at eight weeks still to go—as we had at our San Francisco conference. Our best guess now is for a terrific turnout—but not so crowded that networking and meeting are inhibited in any way.

    So are they all Canadians? Hardly. We are excited by the many Canadian institutions that are joining us. Among the first-time attendees are 14 colleges from five Canadian provinces, from Nova Scotia to British Columbia (and many who have joined us in the past). Between these new schools, unaffiliated consultants, and incredible presenters on topics from innovative teaching to adolescent brain theory and EQ, our Canadian participants will add tremendously to the New Perspectives many seek at IECA Conferences. Yet for every Canadian college participating, two U.S. colleges are registered. Among summer, gap year, and traditional boarding schools, 95% are U.S.-based, and among the 230 therapeutic school and program participants already signed up, all but a handful are from the States. Among consultants, we have registrants from Canada, Africa, Asia, and South America, but the overwhelming number, more than 90% are American.

    If you have not yet decided about attending, please explore the conference schedule, our list of breakouts, and presenters (all of this information can be found on our Web site). We have a number of exciting new events planned in Conference Central and throughout the conference. We look forward to seeing you in Toronto this spring!

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    Congratulations to AdmissionsQuest!

    March 12th, 2010
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    by Sarah Brachman, Manager of Communications, IECA

    We congratulate AdmissionsQuest on their 500th onBoarding Schools blog post! For their 500th post, IECA Executive Director Mark Sklarow wrote his reflections of onBoarding Schools contributions to families and the boarding school communities.

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    What Makes the IECA Conference Unique? “No Where Else…”

    March 10th, 2010
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    by Mark Sklarow, Executive Director, Independent Educational Consultants Association

    Sixteen years ago, my first day with IECA was at the start of the spring conference in Raleigh, North Carolina. I believe there were fewer than 250 attendees, including some 80 IECA members. There was no NATSAP back then, Small Boarding School Conferences were intimate events, and The Association of Boarding Schools, just separating from NAIS, was years away from hosting its own conference. Today with more school conferences, therapeutic conferences, college conferences, plus LDA, CHADD, and more, I contemplated the role of IECA gatherings. I wondered if we are we simply duplicating efforts, and more importantly, whether IECA makes a significant contribution to the welfare of students.

    To be sure the IECA conferences have grown. Upwards of 1,200 people have attended our conferences, including as many as 300 consultants. There has been a surge in college participation, while attendance from schools and special purpose programs grew rapidly in the first half of the decade and has stabilized. Even as the economy turned sour and where other associations reported 25 to 30 to even 35% percent drops in attendance, IECA has exceeded expectations with only minor declines. As a friend of mine, the director of another educational association, said to me recently, “The rest of us feel lucky to be hanging on…IECA is doing great and YOU’RE the one wondering how to change, improve, and redesign conferences? People come because there’s value to attending.” But again I wonder, with so many other choices out there, what IS the value? What makes IECA conferences unique and valued?

    I recently asked a representative of Wintergreen Orchard House, a veteran of trade shows from coast-to-coast, about our conference. “The IECA Conference is a must-attend,” she told me. “It goes on my calendar first.” When I asked why, I was told “No where else can I meet people across disciplines: those in college placements, boarding school administrators, LD experts…it allows me to connect with all of the communities we want to reach.”

    I asked an IECA member who has been around for years, someone who I’ll see at NACAC or other regional gathering from time to time. Her view was that IECA conferences provide something no one else does: a holistic view of adolescents. “We see teens as far more than a commodity to be placed or a potential student at a small private college. We know that to understand placement you need to understand the entire child: hopes, fears, learning style, anxieties, traits, and flaws. No where else do I get workshops on so wide a range of topics.”

    While attending NATSAP last month I sat down and spoke with the head of a small emotional growth boarding school. He indicated that a few events each year are “musts.” This includes the two IECA conferences, because “…no where else can I speak to educational consultants who directly deal with students and families who are desperate and emotionally spent, and need a real professional to help them through a crisis; and then, turn around and talk to wilderness programs that could feed into my school, then traditional schools that we may feed into, and even colleges who want to understand better who we serve. Where else could I find that?”

    And one more: a dean of admission from a college who jokingly told me many years ago that he would “never” tell his admission colleagues about IECA because it was one of the best kept secrets: “The last thing I want is more colleges to come. No where else do I get this wonderful opportunity to talk about my school with professionals who are MUCH more likely to work with students considering private colleges and MUCH more likely to explore colleges out of state. Why would I want my competitors to know about IECA?”

    What then does IECA offer? First of all, the unique crowd that assembles: colleges, traditional boarding schools, gap year programs, emotional growth schools, therapeutic programs, and summer opportunities—all who believe in a holistic view of the student. Also, a schedule of workshops that range from NCAA rules to Asperger’s, and from learning communities to parent advocates. And we have worked in recent years to strengthen the academic offerings, even while expanding opportunities for networking in both formal and informal settings. As I look toward Toronto, I can say with confidence that “No Where Else” will such a gathering be possible.

    3 comments - Latest by:
    • Emily Snyder
      The opportunity to network and learn in one place from other professionals who work in all the various aspects of ...
    • Lynn Luckenbach
      Mark, Another reason many of us attend IECA conferences are the friendships we develope through the years. The respect ...
    • Debbie Davis
      I agree! The 2010 IECA Conference dates for Toronto as well as Cincinnati are in ink on my calendar. I ...

    Speed Meetings are Back at IECA Spring Conference

    February 23rd, 2010
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    by Mark Sklarow, Executive Director, Independent Educational Consultants Association

    Based on overwhelmingly positive feedback from consultants and school representatives, we are pleased to announce that the Speed Meetings test-run in 2009 will return as part of IECA’s upcoming Spring Conference, although a few key changes will make them even more valuable. Two sets of Speed Meetings have been planned: one for traditional boarding schools and the other for special purpose and therapeutic schools and programs. They will run simultaneously on Wednesday morning, May 12, just prior to the opening of the conference.

    The Speed Meetings are designed to have a maximum of 40 consultants in each session, with a similar number of schools or programs. The event features a series of eight-minute private one-on-one meetings to give the consultant a feel for a school’s philosophy, approach, and unique offerings. The cost to schools is just $175, a very cost-effective way to get quiet networking time with more than 15 consultants. The $35 fee charged to consultants is refunded after they complete their full slate of “appointments.”

    A few other changes are based on feedback. We’ve increased the time of the meetings from six to eight minutes, and schools may now have two representatives present. We urge only one of these to be an admissions representative with the other being an administrator, counselor, or other school professional.

    Here are a few comments we heard after the trial Speed Meetings run in Charlotte:

    from Dana Harbert, Eagle Hill: “Eagle Hill School participated in the consultant speed conferencing. I am grateful that we as a school were chosen for this venue. I think six minutes for conferencing proved to be a decent amount of time to start discussions (and in some cases to finish the discussions). I want to stress, however, that these speed conferencing sessions should always be in addition to the swap on Thursday morning. This was my eleventh IECA conference and it was by far the best.”

    from Andrew Weller, Ridley College: Thanks for selecting Ridley College for the first of the speed meetings—it was great. You asked for feedback and I only have one thing really: It would have been great to have at my table a list not just of all the consultant attendees but a list of the ones I was seeing—in order. On the whole, I heard very positive comments from folks and imagine you did as well. Most people in the room were disappointed when it ended! That said, the one criticism I heard from others was that six minutes was not long enough. I respectfully disagree. I think these meetings function best when the goal is to assess whether or not the conversation needs to continue outside the scope of the event (meet later, visit someone in their office, have them to campus, etc.). I imagine those unhappy with the short time probably did not have a good game plan or were expecting too much in just a short time. My singular goal for each meeting was to simply determine if there was mutual interest in continuing the conversation—and the time allotted was sufficient for that.

    from Maryline Deschamps Kruger, educational consultant: I had my doubts about the speed meeting format, but after participating in the therapeutic program Speed Meetings I’d like to report that I was pleasantly surprised. I found them extremely informative and believe that the information I gathered will prove to be helpful to my consulting practice. Thank you IECA!

    From Brian Fisher, AdmissionsQuest: The speed meeting approach gives admission officers and educational consultants a quick, defined time to exchange substantive information. It could be a new introduction. It could be catching up on what’s new. This new approach represents a purposeful exchange. Schools & consultants agreed that it’s an excellent modification to the conference format.

    (from an anonymous source in conference evaluation:) Overall, this was the best IECA conference I have attended in six years. It was so well attended, and I enjoyed all the opportunities to network. The speed conferencing was spectacular. I thought six minutes would be too little time. It was fine though. Probably ten minutes would be perfect.

    (another evaluation comment) I participated in the Speed Meetings. These were GREAT! Made the IECA conference more valuable than any I have attended in years. The time flew by for me and the use of breaks during the morning was helpful and sufficient. I do hope more consultants sign up next year. I feel as though the information from Rachel about what to bring and what to prepare was helpful and accurate. I felt really ready for my meetings and the time with the consultants was really valuable. Only change (aside from two to three more minutes) I would suggest is making it longer so we can meet with more consultants!

    Schools will be given the opportunity to apply to participate in the Speed Meetings AFTER they complete their conference registration. For consultants, the registration for Speed Meetings is part of the conference registration process. Those who may have already registered for the conference but wish to add participation in the Speed Meeting, may access their online registration by following the directions on their confirmation e-mail.

    3 comments - Latest by:
    • Debbie Davis
      Great! Thanks Mark.
    • Mark Sklarow
      Debbie, as we continue to refine the speed meetings we'll get feedback from members and from colleges to see if ...
    • Debbie Davis
      Hi Mark, I completely endorse speed meetings! Any plans to include "colleges" in this type of format for future conferences? ...

    The Electronic Generation

    February 2nd, 2010
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    by Mark Sklarow, Executive Director, IECA

    The typical student in the United States is awake for about 16 hours a day. School, including getting there and back, and the occasional after school activity, accounts for nearly half of those hours. The balance is meant for family, meals, volunteer commitments, part-time jobs, community sports leagues, church or synagogue, leisure reading and homework.

    If that seems like a lot to squeeze into just eight waking hours a day, consider the following: adolescents are spending seven and a half of those hours connected to electronic media! This according to a new study released by the Kaiser Family Foundation. The explosion of multi-purpose cell phones (cameras, game-playing devices, Facebook interfaces), among other developments in the past decade, has dramatically increased such activities. Harry Potter and Twilight aside, these increases have come at the expense of leisure reading.

    According to the Kaiser study, adolescents between the ages of eight and 18 average four and a half hours of television-watching daily and an additional two and a half hours listening to music. Of course unlike when we were teens, listening to music meant being holed up in our rooms with the stereo cranked up, today’s music listening often accompanies other activities like chores, reading, and homework.

    Another two hours are dedicated to cell phones: text messaging now occupies nearly an hour and a half of each day, while talking on those phones just a half hour. Video games played either on their phone or on the computer accounts for over an hour a day, and at-home, non-school related computing another hour and a half.

    Do the math: that amounts to 13 ½ hours, squeezed into less than eight hours thanks to multi-tasking that comes so easily to teenagers today. Back to that image of yourself as a teen, lying on your bed, eyes closed listening to albums through the headphones your parents made you wear rather than disturb the entire house. Today that scene—ear buds plugged into a phone, listening to music while texting friends, catching up on Facebook while finishing math homework. Don’t ask me how it’s possible…I still can’t concentrate on the reporter’s words while trying to read a chyron as it scrolls “breaking news” across the bottom of the TV screen.

    I am not sure what message this really brings. I suspect I’m just the latest in 2,000 years worth of older folks worrying about how the newest generation can possibly keep up with the pace of life. But I do hope that college students (medical students in whose care I’ll someday be) are really able to learn their stuff, complete their assignments and retain everything, while connected to so many for so long in so many ways, while they meet the demands of schooling.

    2 comments - Latest by:
    • Dan Hales
      Thanks Mark. For those who are fascinated by this topic and missed Front Line's program, "Digital Nation," may ...
    • Lynn Luckenbach
      These are startling stats, Mark! It's scary to think of what's next. I wonder if all this rapid info has ...

    THE Fundamental Difference Among School and College Consultants: A Brief Primer for Parents

    January 11th, 2010
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    by Mark Sklarow, Executive Director, IECA

    I had a brief e-mail exchange last week with Scott Jaschik, editor of Inside Higher Education. He called my attention to the Web site of a consulting firm that was meant to appeal to parents of one ethnic group. Scott was pretty sure that the owner of the site wasn’t an IECA member, and he was certainly correct. To me, everything about that site—and the approach taken by those charlatans—reflected the worst of private consulting.

    What they were selling, versus what reputable, ethical consultants—those who are members of the Independent Educational Consultants Association (IECA)—provide to families is the difference between student success and parental failure.

    The Web site Scott directed me to, and scores of others like it that I have seen in recent years, speak only to the narrow question of HOW TO GET IN. That is, no discussion of how to choose a school, what benefits come with a large vs. small school, public or private, urban or rural, cut throat or supportive, liberal-minded or conservative, diverse or not, close relationships with teaching staff or large lecture halls. None of that—or hundreds of other criteria—is ever mentioned. What is being sold: how to get into to a very exclusive school.

    Whenever I explore such a site (knowing the services of a consultant are being offered to students, but with parents as the customer), I fear for the child. For the parent drawn in by such claims is seeking, I think, some level of prestige that they think they get for themselves when their child enrolls (or all too often is rejected from!). They are asking all the wrong questions: How do “we” get in? What do we have to do? What are the secrets?

    Here are the questions I’d rather see parents asking:

    What’s the best fit?

    Where will my child thrive, mature, grow?

    What will best suit her/his learning and motivational style?

    Where will they be happy?

    Where will my child be successful over the long haul?

    What often makes this worse—and this was certainly true of the ad I was directed to last week: the admission process at elite schools was portrayed in an almost secretive, sinister light. The consultants promised that they knew the secrets, the language, the keys to use to fool the admission staff into accepting their child. How absurd! In this specific instance parents were warned that discrimination against their child’s ethnic group was rampant and only by using their secrets and their tricks could their child get in.

    Once and for all let’s say what is the truth: admission staff members are hard-working, dedicated professionals seeking to create a freshman class reflective of the school’s overall mission and strategy in as fair a way as they can. They accept students who are the strongest candidates within that framework based on what they have achieved and their potential—both personally and what they’ll bring to campus. A good consultant succeeds when s/he understands a college, appreciate its strengths and weaknesses, and can pair this to what a student needs to thrive, succeed, and be happy.

    The choice for parents is clear when they explore a consultant’s Web site or interview them by phone in order to determine if they are honest, capable, knowledgeable, and have your child—and your family’s—best interests at heart. What is the central focus of their “pitch”? The success of your child over the next four or five years at a school where he or she will grow and learn and mature—or just getting in? And which is it you really want for your child?

    Or to be more stark, parents can ask themselves the following question: “Which is my priority: my child getting in, at all costs even to a school where they may not be happy or well-suited but will bring honor to me?” Or:  “Finding a great match where my child will shine and succeed?” And let’s again note: these firms promising to use smoke and mirrors are full of nonsense: they have no ability to “get your child in,” and despite their claims, no proven track record. Jacques Steinberg of the New York Times looked at the claims made by many of these companies and found them full of lies, distortions, and false claims. That’s why none of them can gain membership to a group like IECA.

    I’m proud to represent the organization that has talked about and promoted the importance of the “match” for more than 20 years. We have fought the notion of tricks, gimmicks, and packaging of students. IECA believes that success is measured not by the thickness of the envelope but by the richness of the school experience. I hope you agree.

    3 comments - Latest by: