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Posts Tagged ‘consumer confidence’

10 Things to Watch for Independent Educational Consultants in 2011

by Mark Sklarow, Executive Director, IECA With the start of the new year—and IECA’s 35th anniversary—comes the opportunity to outline where we are headed both as a profession of independent educational consulting and specifically with IECA. Here’s my list of 10 things to watch for in 2011: 1. Increased demand among the media and the … Read more »

Women Control Family Budgets and They Are Nervous: A Lesson for IECs

by Mark Sklarow, Executive Director, Independent Educational Consultants Association On the radio today I heard a report that women are overwhelmingly the chief financial officers of their household. In that role, women are increasingly worried about household debt and savings. These findings mirror the message I brought to members of the Independent Educational Consultants Association … Read more »

Independent Schools and Consultants Should Watch Legislative Action for Opportunity to Attract New Students

by Mark Sklarow, Executive Director, IECA At first blush it may defy logic, but the Defense Appropriations bill, which will come up for Congressional approval in the coming weeks, may present an excellent opportunity to introduce the benefits of independent schooling to families. Depending how a proposed amendment goes, families with a strong commitment to … Read more »

The Economy is Rebounding; is Consulting Poised for Improvement?

by Mark Sklarow, Executive Director, Independent Educational Consultants Association Based on facts and figures alone, we know the economy is showing significant signs of recovery. We have had two consecutive quarters of positive GDP (Gross Domestic Product) growth, and this alone would mean that the recession is, technically, behind us. While employment figures have not … Read more »

Tightening Standards and Stressing Ethics Prove to be Right Direction for IECA

by Mark Sklarow, IECA Executive Director The trend among associations today is to make membership as easy as possible.  When I attend workshops at conferences for association CEOs, the advice is consistent: simplify the application, lessen standards, lower the bar, reduce fees, let people fill in a few bits of contact information and pay online.  … Read more »

New Economic Data Suggests Recovery for Educational Consultants May be Delayed Until Fall

Those who have heard me speak about the marketing of consulting practices know that the most critical number that I look to each month has nothing to do with employment rates, GDP or housing foreclosures. The key number is CONSUMER CONFIDENCE. Evidence shows that when people are anxious about their economic situation they are unlikely … Read more »

National Trends: Self-Employed

Earlier I commented on what I was hearing from IECA Members about how they were doing in the current economic climate. Now new national figures are out which detail how the self-employed are fairing and while the news is not devastating, it is worthy of concern. Over the last decade the number of self-employed has … Read more »

Economic Optimism

I’m attending  a conference in Florida this week, and despite all the talk of economic gloom & doom, I have a number of reasons for optimism, which bodes well both for consultants and tuition-paying families: – The stock market is up for the year – Consumer confidence was up in April & May – Consumer … Read more »

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