by Mark Sklarow, Executive Director, IECA (Attending the ASAE Convention in Toronto) I heard Newsweek International Editor and CNN host Fareed Zakaria speak today. I was particularly taken by one of his opening lines: “The urgent will always crowd out the important.” Zakaria was speaking about what Senator Obama had stated as his one over-arching … Read more »
What a wonderful sharing of ideas and thoughts over the past several days. Many members of IECA posted comments on New York Times’ “The Choice” blog as well as the IECA blog, and many more sent me comments directly. I loved that the comments were uniformly well-thought, serious, professional with a clear message: IECA Member … Read more »
by Emily Snyder, IECA (Virginia) Chair, College Committee The standing members of the College Committee had a conference call on Friday. Given Jacques Steinbeg’s post Sunday in his New York Times blog, “The Choice,” how timely that members mentioned high standards of professionalism as one of their reasons for wanting to be members of the … Read more »
I can’t wear it, I can’t eat it, and I can’t live in it, but nevertheless, even in these tough times my Professional membership in IECA is important to me. I joined IECA because the standards upheld by its members strengthen the educational counseling profession. IECA furthers the profession of educational consulting through its code … Read more »
In a recent survey of more than 250 IECA member educational consultants, over half indicated little impact on their client base as a result of the current economic recession. In fact 23% of respondents indicated that their consulting practice has increased as compared to a year ago, with half of these saying the increase in … Read more »
I’m attending a conference in Florida this week, and despite all the talk of economic gloom & doom, I have a number of reasons for optimism, which bodes well both for consultants and tuition-paying families: – The stock market is up for the year – Consumer confidence was up in April & May – Consumer … Read more »
IECA’s international consulting reach has recently spread to include Mexico, India, Germany, Puerto Rico, Ivory Coast as well as more traditional locations in Central and South America, Europe, Middle East and Asia. Our Canadian membership has been increasing as well. At the request of the many international IECA members who attended our San Francisco Conference, … Read more »
IECA members Whitney Laughlin and Kima Jones gave an excellent presentation today about universities in Canada. In addition to these fine presenters, representatives from three Canadian universities were on hand to offer their particular institutional perspectives. Kima offered a list of the Top 4 Reasons to Study in Canada, which she explained in great detail … Read more »
Many IECA College Consultants have been intrigued by Naviance and became particularly interested when Naviance offered deep discounts and special features exclusively to IECA members. Unfortunately there was no way for members to “try it out” and see what Naviance could do for their practice, until now. We’ll soon be announcing the ability of IECA members to … Read more »
Consultants often say that most of their clients come from word-of-mouth referrals. A few new books I’ve read explore how word-of-mouth and Internet sharing can help in spreading the word. The ones I recommend most: Buzz Marketing by Mark Hughes Guerilla Marketing Weapons by Jay Levinson and Word of Mouth Marketing by Andy Sernovitz In … Read more »
