by Dodge Johnson, President-Nominee, IECA (Pennsylvania) I have to say that Mark and I took on a lot of challenges – and that we had a great time gnawing on them. Our seminar leaders asked us to set an “audacious” goal. So after looking at the member survey, we said, “Okay, why not reshape the … Read more »
by Lisa Temkin (Illinois), IECA Member I just thought some of you might be interested in hearing about a liberal arts presentation that Jill Burstein and I organized as a marketing event for our consulting practices. We have three admissions people from three different liberal arts schools in the Midwest coming to speak on liberal … Read more »
by Brian Fisher, AdmissionsQuest The Independent Educational Consultants Association Fall Conference (Teaming Up To Tackle the Curves Ahead) opens a new chapter in networking and connecting educational consultants. IECA members and admission officials from schools, colleges, and programs, have new opportunities to experience the conference and events trends through social media. We’re thrilled to work with … Read more »
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Consulting Business,Education,educational consultants,educational consulting,IECA,IECA Charlotte Conference,IECA Conference,Marketing | 
0 comment Consultants often say that most of their clients come from word-of-mouth referrals. A few new books I’ve read explore how word-of-mouth and Internet sharing can help in spreading the word. The ones I recommend most: Buzz Marketing by Mark Hughes Guerilla Marketing Weapons by Jay Levinson and Word of Mouth Marketing by Andy Sernovitz In … Read more »