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	<title>IECA&#039;s Blog &#187; Marketing</title>
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	<description>News from Independent Educational Consultants Association</description>
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		<title>Nearly 100 Presenters will Examine Hot Topics in College Admission, Boarding Schools, Special Purpose Programs &amp; Independent Educational Consulting</title>
		<link>http://www.iecaonline.com/blog/2011/08/18/nearly-100-presenters-will-examine-hot-topics-in-college-admission-boarding-schools-special-purpose-programs-independent-educational-consulting/</link>
		<comments>http://www.iecaonline.com/blog/2011/08/18/nearly-100-presenters-will-examine-hot-topics-in-college-admission-boarding-schools-special-purpose-programs-independent-educational-consulting/#comments</comments>
		<pubDate>Thu, 18 Aug 2011 17:49:47 +0000</pubDate>
		<dc:creator>Mark Sklarow</dc:creator>
				<category><![CDATA[Admission Representatives]]></category>
		<category><![CDATA[Adolescent behavioral health]]></category>
		<category><![CDATA[Adolescents]]></category>
		<category><![CDATA[boarding schools]]></category>
		<category><![CDATA[college admission trends]]></category>
		<category><![CDATA[college admissions]]></category>
		<category><![CDATA[college applications]]></category>
		<category><![CDATA[college consulting]]></category>
		<category><![CDATA[Conference Vendors]]></category>
		<category><![CDATA[Consulting Business]]></category>
		<category><![CDATA[Economy and Consultants]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[educational consultants]]></category>
		<category><![CDATA[educational consulting]]></category>
		<category><![CDATA[educational consulting business]]></category>
		<category><![CDATA[educational trends]]></category>
		<category><![CDATA[electronic media]]></category>
		<category><![CDATA[Financial Aid]]></category>
		<category><![CDATA[IECA]]></category>
		<category><![CDATA[IECA Dallas Conference]]></category>
		<category><![CDATA[IECA member consultants]]></category>
		<category><![CDATA[IECs]]></category>
		<category><![CDATA[independent educational consultants]]></category>
		<category><![CDATA[Independent Schools]]></category>
		<category><![CDATA[Information Swap]]></category>
		<category><![CDATA[international consulting]]></category>
		<category><![CDATA[keynote speaker]]></category>
		<category><![CDATA[Learning Disability Consulting]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Member benefits]]></category>
		<category><![CDATA[School & College Fair]]></category>
		<category><![CDATA[school consulting]]></category>
		<category><![CDATA[Social Networking Technology]]></category>
		<category><![CDATA[special needs consulting]]></category>
		<category><![CDATA[Students]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Therapeutic Consulting]]></category>
		<category><![CDATA[admissions]]></category>
		<category><![CDATA[admissions representatives]]></category>
		<category><![CDATA[changes in consulting practices]]></category>
		<category><![CDATA[college application trends]]></category>
		<category><![CDATA[College Fair]]></category>
		<category><![CDATA[conference]]></category>
		<category><![CDATA[conference registration]]></category>
		<category><![CDATA[educational sessions]]></category>
		<category><![CDATA[Finding the Right Fit]]></category>
		<category><![CDATA[IECA Conference]]></category>
		<category><![CDATA[IECA members]]></category>
		<category><![CDATA[learning disability consulting]]></category>
		<category><![CDATA[Pre-conference sessions]]></category>
		<category><![CDATA[Program Showcases]]></category>
		<category><![CDATA[school & college fair]]></category>
		<category><![CDATA[Summer Training Institute]]></category>

		<guid isPermaLink="false">http://www.iecaonline.com/blog/?p=3872</guid>
		<description><![CDATA[by Mark H. Sklarow, Executive Director, IECA IECA&#8217;s Conference registration for our 35th Anniversary Conference in Dallas, Texas opens this week. Attendees will be treated to exceptional opportunities for networking, information exchange, and unique keynotes from nationally recognized experts. In addition, dozens of breakout sessions will allow attendees to personalize their attendance. Tracks allow for independent ... <a href="http://www.iecaonline.com/blog/2011/08/18/nearly-100-presenters-will-examine-hot-topics-in-college-admission-boarding-schools-special-purpose-programs-independent-educational-consulting/">Read more &#187;</a>]]></description>
		<wfw:commentRss>http://www.iecaonline.com/blog/2011/08/18/nearly-100-presenters-will-examine-hot-topics-in-college-admission-boarding-schools-special-purpose-programs-independent-educational-consulting/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Information Dump: The Summer Training Experience for Upcoming Independent Educational Consultants</title>
		<link>http://www.iecaonline.com/blog/2011/07/28/information-dump-the-summer-training-experience-for-upcoming-independent-educational-consultants/</link>
		<comments>http://www.iecaonline.com/blog/2011/07/28/information-dump-the-summer-training-experience-for-upcoming-independent-educational-consultants/#comments</comments>
		<pubDate>Thu, 28 Jul 2011 18:02:35 +0000</pubDate>
		<dc:creator>Mark Sklarow</dc:creator>
				<category><![CDATA[college consulting]]></category>
		<category><![CDATA[Consulting Business]]></category>
		<category><![CDATA[educational consultants]]></category>
		<category><![CDATA[educational consulting business]]></category>
		<category><![CDATA[educational trends]]></category>
		<category><![CDATA[ethics]]></category>
		<category><![CDATA[IECA]]></category>
		<category><![CDATA[IECA member consultants]]></category>
		<category><![CDATA[IECs]]></category>
		<category><![CDATA[independent educational consultants]]></category>
		<category><![CDATA[Learning Disability Consulting]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[membership in IECA]]></category>
		<category><![CDATA[school consulting]]></category>
		<category><![CDATA[special needs consulting]]></category>
		<category><![CDATA[Summer Training Institute]]></category>
		<category><![CDATA[admissions]]></category>
		<category><![CDATA[changes in consulting practices]]></category>
		<category><![CDATA[educational consulting]]></category>
		<category><![CDATA[IECA members]]></category>
		<category><![CDATA[Therapeutic Consulting]]></category>

		<guid isPermaLink="false">http://www.iecaonline.com/blog/?p=3668</guid>
		<description><![CDATA[by Mark Sklarow, Executive Director, Independent Educational Consultants Association From the 2011 Summer Training Institute, Swarthmore, PA Picture a dump truck, no, more like three dump trucks. Each filled to the top with information every independent educational consultant (IEC) should know in order to be knowledgeable, competent professionals. Now we can assume that under normal ... <a href="http://www.iecaonline.com/blog/2011/07/28/information-dump-the-summer-training-experience-for-upcoming-independent-educational-consultants/">Read more &#187;</a>]]></description>
		<wfw:commentRss>http://www.iecaonline.com/blog/2011/07/28/information-dump-the-summer-training-experience-for-upcoming-independent-educational-consultants/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>5 Key Trends for IECs During Second Half of 2011</title>
		<link>http://www.iecaonline.com/blog/2011/07/27/5-key-trends-for-iecs-during-second-half-of-2011/</link>
		<comments>http://www.iecaonline.com/blog/2011/07/27/5-key-trends-for-iecs-during-second-half-of-2011/#comments</comments>
		<pubDate>Wed, 27 Jul 2011 16:14:17 +0000</pubDate>
		<dc:creator>Mark Sklarow</dc:creator>
				<category><![CDATA[Economy and Consultants]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[educational consultants]]></category>
		<category><![CDATA[educational consulting]]></category>
		<category><![CDATA[educational consulting business]]></category>
		<category><![CDATA[electronic media]]></category>
		<category><![CDATA[ethics]]></category>
		<category><![CDATA[independent educational consultants]]></category>
		<category><![CDATA[international consulting]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Principles of Good Practice]]></category>
		<category><![CDATA[Summer Training Institute]]></category>
		<category><![CDATA[Transitioning to Private Practice]]></category>
		<category><![CDATA[career colleges]]></category>
		<category><![CDATA[counseling]]></category>
		<category><![CDATA[educational consulting gr]]></category>
		<category><![CDATA[educational consulting trends]]></category>
		<category><![CDATA[for-profit colleges]]></category>
		<category><![CDATA[IECA Principles of Good Practice]]></category>
		<category><![CDATA[IECs]]></category>

		<guid isPermaLink="false">http://www.iecaonline.com/blog/?p=3639</guid>
		<description><![CDATA[by Mark Sklarow, Executive Director, Independent Educational Consultants Association From the 2011 Summer Training Institute in Swarthmore, PA Yesterday afternoon we opened the Summer Training Institute with an amazing group of 100 attendees and 20 faculty and staff, including a number of &#8220;visiting&#8221; admission professionals. In the first afternoon attendees explored the resources, knowledge, experts, and ... <a href="http://www.iecaonline.com/blog/2011/07/27/5-key-trends-for-iecs-during-second-half-of-2011/">Read more &#187;</a>]]></description>
		<wfw:commentRss>http://www.iecaonline.com/blog/2011/07/27/5-key-trends-for-iecs-during-second-half-of-2011/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Summer Training Institute Becoming Just a Memory? Time for a Tune Up!</title>
		<link>http://www.iecaonline.com/blog/2011/07/13/summer-training-institute-becoming-just-a-memory-time-for-a-tune-up/</link>
		<comments>http://www.iecaonline.com/blog/2011/07/13/summer-training-institute-becoming-just-a-memory-time-for-a-tune-up/#comments</comments>
		<pubDate>Wed, 13 Jul 2011 18:01:01 +0000</pubDate>
		<dc:creator>Mark Sklarow</dc:creator>
				<category><![CDATA[educational trends]]></category>
		<category><![CDATA[IECA]]></category>
		<category><![CDATA[IECA Dallas Conference]]></category>
		<category><![CDATA[IECs]]></category>
		<category><![CDATA[independent educational consultants]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Summer Training Institute]]></category>
		<category><![CDATA[IECA board of directors]]></category>
		<category><![CDATA[IECA committee chairs]]></category>

		<guid isPermaLink="false">http://www.iecaonline.com/blog/?p=3606</guid>
		<description><![CDATA[by Mark Sklarow, Executive Director, IECA Over the last decade, from Claremont-McKenna College in California to Johns Hopkins University in Maryland, hundreds of independent educational consultants got an important boost in establishing their new practice by attending an IECA Summer Training Institute. In recent years, nearly 100 attendees each summer have participated in the program ... <a href="http://www.iecaonline.com/blog/2011/07/13/summer-training-institute-becoming-just-a-memory-time-for-a-tune-up/">Read more &#187;</a>]]></description>
		<wfw:commentRss>http://www.iecaonline.com/blog/2011/07/13/summer-training-institute-becoming-just-a-memory-time-for-a-tune-up/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Social Media and IECs</title>
		<link>http://www.iecaonline.com/blog/2011/04/18/social-media-and-iecs/</link>
		<comments>http://www.iecaonline.com/blog/2011/04/18/social-media-and-iecs/#comments</comments>
		<pubDate>Mon, 18 Apr 2011 17:58:02 +0000</pubDate>
		<dc:creator>Benjamin Caldarelli</dc:creator>
				<category><![CDATA[IECA]]></category>
		<category><![CDATA[IECA member consultants]]></category>
		<category><![CDATA[IECs]]></category>
		<category><![CDATA[independent educational consultants]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Networking Technology]]></category>
		<category><![CDATA[campus visits]]></category>
		<category><![CDATA[college consulting]]></category>
		<category><![CDATA[educational consulting]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Youtube]]></category>

		<guid isPermaLink="false">http://www.iecaonline.com/blog/?p=3117</guid>
		<description><![CDATA[by Benjamin Caldarelli, IECA Associate Member (Arizona) [NOTE: We have invited IECA members to contribute to the Independent Educational Consulting Blog. The views expressed in their blogs are their own and do not necessarily reflect the views of IECA. If you would like to contribute to IECA's blog, contact Sarah Brachman at Sarah@IECAonline.com] For a ... <a href="http://www.iecaonline.com/blog/2011/04/18/social-media-and-iecs/">Read more &#187;</a>]]></description>
		<wfw:commentRss>http://www.iecaonline.com/blog/2011/04/18/social-media-and-iecs/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>It&#8217;s ALWAYS About the Match</title>
		<link>http://www.iecaonline.com/blog/2011/04/14/its-always-about-the-match/</link>
		<comments>http://www.iecaonline.com/blog/2011/04/14/its-always-about-the-match/#comments</comments>
		<pubDate>Thu, 14 Apr 2011 15:40:10 +0000</pubDate>
		<dc:creator>Mark Sklarow</dc:creator>
				<category><![CDATA[Adolescents]]></category>
		<category><![CDATA[boarding schools]]></category>
		<category><![CDATA[Finding the Right Fit]]></category>
		<category><![CDATA[IECA]]></category>
		<category><![CDATA[IECA member consultants]]></category>
		<category><![CDATA[IECs]]></category>
		<category><![CDATA[independent educational consultants]]></category>
		<category><![CDATA[Independent Schools]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[parents]]></category>
		<category><![CDATA[private schools]]></category>
		<category><![CDATA[school consulting]]></category>
		<category><![CDATA[Students]]></category>
		<category><![CDATA[admissions]]></category>
		<category><![CDATA[IEC]]></category>
		<category><![CDATA[IECA conferences]]></category>
		<category><![CDATA[IECA member database]]></category>
		<category><![CDATA[IECA Web site]]></category>

		<guid isPermaLink="false">http://www.iecaonline.com/blog/?p=3102</guid>
		<description><![CDATA[by Mark Sklarow, Executive Director, IECA Two very different experiences yesterday brought home the singular message that has dominated this profession since it was &#8220;created&#8221; more than 35 years ago. Yesterday morning I participated in a research session sponsored by the American Society of Association Executives Foundation. Along with eight other association CEOs, we delved ... <a href="http://www.iecaonline.com/blog/2011/04/14/its-always-about-the-match/">Read more &#187;</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>On NY Mom Suing Preschool for Ruining Daughter&#8217;s Chance at the Ivy League</title>
		<link>http://www.iecaonline.com/blog/2011/03/21/on-ny-mom-suing-preschool-for-ruining-daughters-chance-at-the-ivy-league/</link>
		<comments>http://www.iecaonline.com/blog/2011/03/21/on-ny-mom-suing-preschool-for-ruining-daughters-chance-at-the-ivy-league/#comments</comments>
		<pubDate>Mon, 21 Mar 2011 14:17:40 +0000</pubDate>
		<dc:creator>Mark Sklarow</dc:creator>
				<category><![CDATA[college admissions]]></category>
		<category><![CDATA[college consulting]]></category>
		<category><![CDATA[Finding the Right Fit]]></category>
		<category><![CDATA[IECA member consultants]]></category>
		<category><![CDATA[IECs]]></category>
		<category><![CDATA[Ivy league schools]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[parents]]></category>
		<category><![CDATA[private schools]]></category>
		<category><![CDATA[admissions]]></category>
		<category><![CDATA[ethics]]></category>
		<category><![CDATA[helicopter parents]]></category>
		<category><![CDATA[preschool]]></category>

		<guid isPermaLink="false">http://www.iecaonline.com/blog/?p=2970</guid>
		<description><![CDATA[by Mark Sklarow, Executive Director, IECA Most of the country was focused last week on the unfolding multiple disasters in Japan. Not in New York City&#8217;s Upper East Side where the story of the week was one mother&#8217;s lawsuit against a private preschool. Nicole Imprescia filed suit against York Avenue Preschool for having &#8220;jeopardized little ... <a href="http://www.iecaonline.com/blog/2011/03/21/on-ny-mom-suing-preschool-for-ruining-daughters-chance-at-the-ivy-league/">Read more &#187;</a>]]></description>
		<wfw:commentRss>http://www.iecaonline.com/blog/2011/03/21/on-ny-mom-suing-preschool-for-ruining-daughters-chance-at-the-ivy-league/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>Women Control Family Budgets and They Are Nervous: A Lesson for IECs</title>
		<link>http://www.iecaonline.com/blog/2010/11/18/women-control-family-budgets-and-they-are-nervous-a-lesson-for-iecs/</link>
		<comments>http://www.iecaonline.com/blog/2010/11/18/women-control-family-budgets-and-they-are-nervous-a-lesson-for-iecs/#comments</comments>
		<pubDate>Thu, 18 Nov 2010 15:43:03 +0000</pubDate>
		<dc:creator>Mark Sklarow</dc:creator>
				<category><![CDATA[Consulting Business]]></category>
		<category><![CDATA[Economy and Consultants]]></category>
		<category><![CDATA[Financial Aid]]></category>
		<category><![CDATA[Finding the Right Fit]]></category>
		<category><![CDATA[IECA member consultants]]></category>
		<category><![CDATA[independent educational consultants]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[parents]]></category>
		<category><![CDATA[changes in consulting practices]]></category>
		<category><![CDATA[consumer confidence]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[educational consulting]]></category>
		<category><![CDATA[IECA members]]></category>
		<category><![CDATA[recession]]></category>

		<guid isPermaLink="false">http://www.iecaonline.com/blog/?p=2604</guid>
		<description><![CDATA[by Mark Sklarow, Executive Director, Independent Educational Consultants Association On the radio today I heard a report that women are overwhelmingly the chief financial officers of their household. In that role, women are increasingly worried about household debt and savings. These findings mirror the message I brought to members of the Independent Educational Consultants Association ... <a href="http://www.iecaonline.com/blog/2010/11/18/women-control-family-budgets-and-they-are-nervous-a-lesson-for-iecs/">Read more &#187;</a>]]></description>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>Kudos to IECA Members Breaking New Ground in Online Communication</title>
		<link>http://www.iecaonline.com/blog/2010/09/08/kudos-to-ieca-members-breaking-new-ground-in-online-communication/</link>
		<comments>http://www.iecaonline.com/blog/2010/09/08/kudos-to-ieca-members-breaking-new-ground-in-online-communication/#comments</comments>
		<pubDate>Wed, 08 Sep 2010 20:26:57 +0000</pubDate>
		<dc:creator>Mark Sklarow</dc:creator>
				<category><![CDATA[educational consultants]]></category>
		<category><![CDATA[IECA member consultants]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Networking Technology]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[changes in consulting practices]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Web sites]]></category>
		<category><![CDATA[web technologies]]></category>

		<guid isPermaLink="false">http://www.iecaonline.com/blog/?p=2297</guid>
		<description><![CDATA[by Mark H. Sklarow, Executive Director, IECA A number of IECA members have explored creative use of social media, Web sites, and other forms of electronic communications, providing new ways to reach families and serve student needs. A few highlights: Mark Montgomery (Associate Member, CO) has probably done more to harness the educational and outreach ... <a href="http://www.iecaonline.com/blog/2010/09/08/kudos-to-ieca-members-breaking-new-ground-in-online-communication/">Read more &#187;</a>]]></description>
		<wfw:commentRss>http://www.iecaonline.com/blog/2010/09/08/kudos-to-ieca-members-breaking-new-ground-in-online-communication/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
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		<title>Executive Board Meets with Three Primary Areas of Focus</title>
		<link>http://www.iecaonline.com/blog/2010/08/03/executive-board-meets-with-three-primary-areas-of-focus/</link>
		<comments>http://www.iecaonline.com/blog/2010/08/03/executive-board-meets-with-three-primary-areas-of-focus/#comments</comments>
		<pubDate>Wed, 04 Aug 2010 02:54:02 +0000</pubDate>
		<dc:creator>Mark Sklarow</dc:creator>
				<category><![CDATA[Affinity Groups]]></category>
		<category><![CDATA[educational consultants]]></category>
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		<category><![CDATA[Educational Consulting Growth]]></category>
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		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[member services]]></category>
		<category><![CDATA[Strategic Plan]]></category>
		<category><![CDATA[educational opportunities]]></category>
		<category><![CDATA[educational training programs]]></category>
		<category><![CDATA[IECA board of directors]]></category>
		<category><![CDATA[IECA members]]></category>

		<guid isPermaLink="false">http://www.iecaonline.com/blog/?p=2119</guid>
		<description><![CDATA[﻿by Mark Sklarow, IECA Executive Director The Executive Committee of the IECA Board of Directors met Monday and Tuesday this week to examine current issues and ensure the Association&#8217;s future is on track, incorporating member feedback and planning for upcoming meetings of the Board of Directors.  While the officers examined numerous topics (e.g., conference changes, ... <a href="http://www.iecaonline.com/blog/2010/08/03/executive-board-meets-with-three-primary-areas-of-focus/">Read more &#187;</a>]]></description>
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		<slash:comments>0</slash:comments>
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