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	<title>IECA&#039;s Blog &#187; Marketing</title>
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	<description>News from Independent Educational Consultants Association</description>
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		<title>Preparing for Change &#8211; Dodge&#8217;s View</title>
		<link>http://www.iecaonline.com/blog/2010/01/15/preparing-for-change-dodges-view/</link>
		<comments>http://www.iecaonline.com/blog/2010/01/15/preparing-for-change-dodges-view/#comments</comments>
		<pubDate>Fri, 15 Jan 2010 12:44:32 +0000</pubDate>
		<dc:creator>Dodge Johnson</dc:creator>
				<category><![CDATA[IECA Leadership]]></category>
		<category><![CDATA[IECA member consultants]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Networking Technology]]></category>
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		<category><![CDATA[changes in consulting practices]]></category>
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		<description><![CDATA[by Dodge Johnson, President-Nominee, IECA (Pennsylvania) I have to say that Mark and I took on a lot of challenges – and that we had a great time gnawing on them. Our seminar leaders asked us to set an “audacious” goal. So after looking at the member survey, we said, &#8220;Okay, why not reshape the [...]]]></description>
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		<title>Liberal Arts Presentation</title>
		<link>http://www.iecaonline.com/blog/2010/01/08/liberal-arts-presentation/</link>
		<comments>http://www.iecaonline.com/blog/2010/01/08/liberal-arts-presentation/#comments</comments>
		<pubDate>Fri, 08 Jan 2010 15:53:36 +0000</pubDate>
		<dc:creator>Lisa Temkin</dc:creator>
				<category><![CDATA[Consulting Business]]></category>
		<category><![CDATA[IECA member consultants]]></category>
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		<description><![CDATA[by Lisa Temkin (Illinois), IECA Member I just thought some of you might be interested in hearing about a liberal arts presentation that Jill Burstein and I organized as a marketing event for our consulting practices. We have three admissions people from three different liberal arts schools in the Midwest coming to speak on liberal [...]]]></description>
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		<title>Live Vibe: Teaming Up To Tackle the Curves Ahead</title>
		<link>http://www.iecaonline.com/blog/2009/11/06/live-vibe-teaming-up-to-tackle-the-curves-ahead/</link>
		<comments>http://www.iecaonline.com/blog/2009/11/06/live-vibe-teaming-up-to-tackle-the-curves-ahead/#comments</comments>
		<pubDate>Fri, 06 Nov 2009 14:16:33 +0000</pubDate>
		<dc:creator>AdmissionsQuest</dc:creator>
				<category><![CDATA[Consulting Business]]></category>
		<category><![CDATA[Education]]></category>
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		<category><![CDATA[IECA Charlotte Conference]]></category>
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		<description><![CDATA[by Brian Fisher, AdmissionsQuest The Independent Educational Consultants Association Fall Conference (Teaming Up To Tackle the Curves Ahead) opens a new chapter in networking and connecting educational consultants. IECA members and admission officials from schools, colleges, and programs, have new opportunities to experience the conference and events trends through social media. We&#8217;re thrilled to work with [...]]]></description>
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		<title>Business Books for Consultants</title>
		<link>http://www.iecaonline.com/blog/2009/04/23/business-books-for-consultants/</link>
		<comments>http://www.iecaonline.com/blog/2009/04/23/business-books-for-consultants/#comments</comments>
		<pubDate>Thu, 23 Apr 2009 16:39:22 +0000</pubDate>
		<dc:creator>Mark Sklarow</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[consulting]]></category>

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		<description><![CDATA[Consultants often say that most of their clients come from word-of-mouth referrals. A few new books I&#8217;ve read explore how word-of-mouth and Internet sharing can help in spreading the word. The ones I recommend most: Buzz Marketing by Mark Hughes Guerilla Marketing Weapons by Jay Levinson and Word of Mouth Marketing by Andy Sernovitz In [...]]]></description>
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