by Mark Sklarow, Executive Director, Independent Educational Consultants Association

Our spring conference registration opened less than a week ago, and registration is already approaching 250. Early bird discounts end THIS FRIDAY (February 26), so if you are planning to attend our gathering in Toronto (May 12-15), get your registration completed right away. Full details on the conference are posted on the IECA Web site (http://www.iecaonline.com/conferences.html) and additional information, including details on all breakout sessions, will be added to the site in the next few days.

I have gotten a few questions and welcome this opportunity to clarify:

“I really don’t work with Canadian schools or universities (or ‘We don’t really get any students from Canada’). So maybe there won’t be as much for me at this conference.” Hold on!  Just because we are meeting in Canada for the first time doesn’t mean our focus is shifting. Of the first 225 registrants, just 15 are Canadian consultants, schools, or universities. The other 210 are from the U.S. What we expect is full participation by our IECA members from across the U.S. with a bit of an uptick in non-U.S. participation, reflecting how much easier it is for consultants in Asia, South America, and Europe to travel to Canada. We expect all of the schools, colleges, and programs that typically attend IECA conferences to be joining us in Toronto, but with the added bonus of greater participation by Canadian institutions. Remember, school, program, and college representatives from Nova Scotia to Vancouver helped us plan the conference!

“There’s so much going on before and after the conference, I’m still trying to figure out what to do, so I can’t register yet.” Wait a minute! We don’t want you to lose out on the early bird discount. Register for the conference now and get your discount. You can always sign back on using our Web-based registration system and modify your registration. That way you won’t miss the discount. We know there’s a lot going on: pre-conference activities include IECA tours of Ontario universities; special tours of Ontario boarding school and gap year programs; the popular Speed Meetings—actually two of them: one for traditional boarding schools and the other for therapeutic programs; and a pre-conference workshop on LD issues as well as one on Web-based marketing. Whew!! Post-conference activities include TWO different college tours: one of universities in upstate New York and the other in Nova Scotia. There’s a school tour in Nova Scotia as well.

“I just got a conference/tour price list via e-mail and it looks like the prices really went up.” NO! That was an e-mail from some other association! Don’t be confused. The cost of our three-day college tours (pre- or post-conference) is still just $95—not the $200 the other group charges. Our conference fee for members, including meals and special events and even including a pre-conference workshop, is unchanged at $395 ($370 early bird)—not the $595 the other group just e-mailed for their conference and pre-conference registration. IECA works hard to keep our costs as low as possible (with thanks to our conference sponsors). As proof: our membership dues have not changed in 30 years! Finally, even non-members can save a bundle. Our conference and pre-conference workshop full registration for non-member consultants is $530—not the $745 others are charging, according to that e-mail. Of course, cost is just part of the story. We are confident that everyone will get a great deal out of participating in the IECA conference: amazing speakers, great educational sessions, and lots of opportunities for networking.

by Mark Sklarow, Executive Director, IECA

From the LDA Conference in Baltimore, MD

Led by IECA ’s Learning Disabilities Committee, the Independent Educational Consultants Association has launched a new, sustained initiative to educate learning specialists, psychologists, parent advocates and state and regional LDA officials about the role IECA members play in advising on school and college search and selection for students with learning differences.

This week, IECA will maintain an information booth at the national Learning Disabilities Association conference in Baltimore. Staffing the booth are LD Committee Chairs Pam Tedeschi (MD) and Rachel Sobel (PA). Volunteers in the booth so far include associate member Nancy Black (RI), Rebecca Reynolds (MD), Deborah Shawen (MD) and Marcia Simon (MD). The goal is to speak with educators, educational testers, psychologists, learning specialists, and parents about IECA and the role of educational consultants. Early Wednesday there was a steady stream of visitors, many of whom knew of IECA and wanted to welcome us to the conference, as well as some LDA leaders who explored new areas for cooperation. Discussions began on a presentation at next year’s conference that would include several IECA members on the panel.

In preparation for the LDA conference, IECA created new educational and promotional materials. A new brochure, written by the LD Committee, explains how “Independent Educational Consultants Partner with Learning Specialists.”  This brochure underscores how consultants can work as part of a team: helping to advise other professionals on placement alternatives when a local school is not the best provider of the services a student needs; or when a student is preparing to move on to their next level of education: junior high to high school or high school to college, for example. At the same time, the message notes the need of consultants to reach out to educators and professionals to conduct appropriate testing…all to find the best options for the student and the family.

Several months ago, the LD Committee sponsored its own tour of schools that emphasized the learning centers and services provided for students with learning differences. The Committee plans to meet soon to discuss next steps in this sustained outreach to professionals and families.

by Mark Sklarow, Executive Director, IECA

I admit to being a person who is rarely satisfied with the way things are. I believe in the need to change and that includes both personal change and actions to ensure that the Independent Educational Consultants Association continues to move forward, developing new approaches, new programs and new initiatives so that we are always meeting member needs. Allow me to illustrate using just one example. Following an IECA Summer Training Institute in Claremont, California, I sat down with Sue DePra and Steve Antonoff to review the participant evaluations. They were off the charts with virtually every attendee giving the Summer Institute nearly perfect scores, and comments from most attendees that it was among the best training sessions they had ever attended. The three of us then spent the next two hours re-writing the curriculum, developing new interactive elements, implementing ‘labs’ and strengthening the program further. The result was taking a great training program and making it remarkable.

Now as I reflect back on 2009, I feel great about the excellent work of staff, Board and committee leadership, and volunteer members who combined to make it a great year. We advanced dramatically in our efforts to use social networking to promote IECA and the profession, and to improve communications. We initiated new program in learning disabilities and adopted our new Standards of Excellence. We implemented significant changes during our conference: from Speed Meetings to Conference Central and from point/counterpoint sessions to master classes. Participation among colleges has never been higher, and despite the economic downturn our membership is up, conference participation is up, and our training workshops were larger than ever.

But as I look ahead, I know what I want to achieve in the coming year for IECA and for my own work as Executive Director: to take IECA from a great organization to a remarkable one. Looking at the success of America’s most lauded associations, I hope we use their example to become an exceptional force for our members. To become ‘remarkable,’ I think Board, staff and volunteers need to meet these expectations:

• Member Service—we exist as an association for one reason: to meet the needs of our membership. That commitment to member service should always be the top priority.

• Align all services, conferences, and activities with IECA’s mission. That mission, unchanged in 30 years, is to help professional consultants to serve the interests of students and families in their educational decision-making.

• Seek feedback and input from members and our related constituencies. In the next several weeks, members will be asked to complete a strategic planning survey and a survey from the Education & Training Committee. These will set our priorities over the next several years. We have now begun to involve schools, colleges, and programs in conference planning and regularly seek their advice on programming.

• Be willing to fail. As we look to be innovative, creative, and dynamic, we must be willing to accept that success require risk-taking and that means we will fail from time to time. Such failure is inevitable and will lead to new successes.

• A nimble, flexible, national office that is able to meet changes in the marketplace and ensure that such changes are quickly and capably brought to our members to help them succeed in their own work.

• Building alliances with not-for-profit and for-profit companies, institutions, and organizations that will help us further our mission and better serve clients and students.

I look forward to hearing ideas from our members, colleagues, and families on how we can best serve each to make 2010 and IECA remarkable in the year ahead. Join us in this effort: volunteer, get involved in committees, affinity groups, or other efforts, and above all, offer your ideas on what IECA should be doing.

by Mark Sklarow, Executive Director, IECA

Nearly 30 years ago IECA set the standard for the profession of educational consulting by establishing the first Principles of Good Practice. Major revisions several years ago made these ethics guidelines stricter and more demanding, setting limits on the value of gifts, articulating the limits on commercial activities, and places a firm prohibition against activities that heighten student or family anxieties. IECA became one of the first associations in the country that regularly reviewed the marketing materials of applicants to ensure these emphasize a “good fit” over “getting in.”

Now the Independent Educational Consultants Association has again raised the bar substantially by establishing new STANDARDS OF EXCELLENCE for the practice of educational consulting. These new competencies (covering 14 pages of information) ensure that those in the field keep up with the ever-changing body of knowledge and practice in a professional and empathic way. The new document covers the major consulting areas of college advising, school advising, advising of students with learning disabilities, and advising students with special needs (emotional and behavioral problems). Within each advising specialty, competencies are articulated in the areas of assessments, working with the family, working with educational institutions, professional ethics, professional office management, and professional development.

Among the competencies:

• Consultants seeks to empower the student to take charge of the application process.

• Educate families and students about college ranking systems and media coverage in order to bring balance to decision-making and put this information in context.

• Recommend only schools that the consultant has visited except in highly unusual situations; make regular visits to campuses (spending up to 20% of one’s professional time doing so).

• Advise on the best alternatives for the child, regardless of parental desire or pressure. Consultants should seek to help parents understand why actions are recommended.

• Use intake procedures that insure the consultant develops an in-depth understanding of the unique characteristics of each student, i.e. unique abilities, academic learning style, personal characteristics, values, attitudes, feelings, interests, personal strengths and weaknesses, work ethic, aspirations, short-term and long-term goals.

• Prepare students and families for issues surrounding the transition from high school to college, i.e. self-advocacy skills.

• Understand the limitations of and appropriate uses of common assessment instruments.

• Be aware of accreditation, licensure and approval status of programs they recommend.

• Maintain knowledge of programs’ safety records, number of students, maintenance, administrative policies, education, therapy and emotional growth components, food service and quality, population description, confidentiality, and more.

• Respect the families’ and parents’ experience, history, values, religion, goals, and financial parameters in order to factor these in to the application and decision-making process.

The complete document, copyrighted by IECA, is available on the Association’s Web site: www.IECAonline.com.

by Mark Sklarow, Executive Director, IECA

We tried a number of new things at the conference: from a bookstore and Conference Central to debates and a master class. Among the most anticipated were our first Speed Meetings that gave participating schools and consultants a series of short, seven-minute appointments over a three-hour block of time. Drawn directly from evaluations and letters, here’s what we heard.

My view: the school meetings went flawlessly, a few glitches with the therapeutic meetings need to be ironed out but the concept works. I’m thrilled that we could offer these to schools at a cost of under $200, about $10-$15 per contact. Add your thoughts using the comment section:

from Dana Harbert, Eagle Hill:
“Eagle Hill School participated in the consultant speed conferencing. I am grateful that we as a school were chosen for this venue. I think six minutes for conferencing proved to be a decent amount of time to start discussions (and in some cases to finish the discussions). I want to stress, however, that these speed conferencing sessions should always be in addition to the swap on Thursday morning. This was my eleventh IECA conference and it was by far the best.”

from Andrew Weller, Ridley College:
Thanks for selecting Ridley College for the first of the speed meetings—it was great. You asked for feedback and I only have one thing really: It would have been great to have at my table a list not just of all the consultant attendees but a list of the ones I was seeing—in order. On the whole, I heard very positive comments from folks and imagine you did as well. Most people in the room were disappointed when it ended! That said, the one criticism I heard from others was that seven minutes was not long enough. I respectfully disagree. I think these meetings function best when the goal is to assess whether or not the conversation needs to continue outside the scope of the event (meet later, visit someone in their office, have them to campus, etc.). I imagine those unhappy with the short time probably did not have a good game plan or were expecting too much in just a short time. My singular goal for each meeting was to simply determine if there was mutual interest in continuing the conversation—and the time allotted was sufficient for that.

from Maryline Deschamps Kruger, educational consultant:
I had my doubts about the speed meeting format, but after participating in the therapeutic program speed meetings I’d like to report that I was pleasantly surprised. I found them extremely informative and believe that the information I gathered will prove to be helpful to my consulting practice. Thank you IECA!

From Brian Fisher, AdmissionsQuest:
The speed meeting approach gives admission officers and educational consultants a quick, defined time to exchange substantive information. It could be a new introduction. It could be catching up on what’s new. This new approach represents a purposeful exchange. Schools & consultants agreed that it’s an excellent modification to the conference format.

And 10 anonymous comments quoted from the conference evaluations:

(1) I was disappointed with the Therapeutic Speed Meetings! The organization was poor and we only got to meet with about half of the consultants we expected. The consultants did not seem into it and did not follow the rules!

(2) The Speed Meetings on Wednesday morning were excellent. Wish there were more opportunities like this…do another round rather than the Thursday morning fair?

(3) I was not happy on how the schools were selected for the speed meetings. My school did not get in and I feel like the fair was not as well attended by consultants since they participated in the speed meetings.

(4) I thought the Speed Meeting session was a terrific addition. Please keep it in the conference agenda. Thank you for this opportunity to speak at length with an IECA member.

(5) Overall, this was the best IECA conference I have attended in six years. It was so well attended, and I enjoyed all the opportunities to network. The speed conferencing was spectacular. I thought six minutes would be too little time. It was fine though. Probably ten minutes would be perfect.

(6) The therapeutic school speed meeting was horrible!! It did not start on time. Many consultants showed up late and others did not show at all. During the meeting consultants didn’t keep the rotation order and did virtually what they wanted to. In the future, the meeting times should be 10 minutes long, breaks should be followed by EVERYONE and, it needs to be much more organized.

(7) I really do think you should offer the speed meetings the afternoon before the college/school fair. I had at least seven consultants state they wished they had more time to visit and discuss.

(8) I participated in the Speed Meetings. These were GREAT! Made the IECA conference more valuable than any I have attended in years. I would love to see this replace the info swap. I would love to see the speed meetings take off. I think eight or nine minutes would be better than six. For consultants who did not know Bement, a few extra minutes would have been helpful. I would be more than happy to see this event grow from a morning to an all day event (with breaks and lunch) or two mornings. The time flew by for me and the use of breaks during the morning was helpful and sufficient. I do hope more consultants sign up next year. I feel as though the information from Rachel about what to bring and what to prepare was helpful and accurate. I felt really ready for my meetings and the time with the consultants was really valuable. Only change (aside from two to three more minutes) I would suggest is making it longer so we can meet with more consultants!

(9) Please find a way for more programs to participate in speed meetings. It was hard having only one program like mine be eligible. If it was successful for the boarding schools, I certainly believe it would be an instant success for colleges and universities.

(10) I was disappointed in the Speed Meeting session for therapeutic schools as a number of consultants chose not to attend so that left a number of programs with an empty dance card.

by Mark Sklarow, Executive Director, IECA

All of the IECA Committees have been busy meeting and planning, and over the next few weeks I’ll highlight many of them and what initiatives are on the horizon for members of the Independent Educational Consultants Association.

Among the most active committees is the Learning Disabilities Committee. Their charge is three-fold: (1) assist members in becoming experts on topics related to LD issues; (2) assist members in their efforts to learn more about LD schools and programs; and (3) reach out to other organizations and professionals to coordinate and cooperate to better serve students and families.

The LD committee is responsible for several of the educational sessions being offered at IECA’s Fall Conference. Front and center of these is the pre-conference workshop exploring testing and how to evaluate the various psycho-educational evaluative tools. The committee has also organized a tour of LD school campuses that has been well-received and whose numbers are only limited by the size of the vans. We look forward to perhaps reading a blog from the tour.

I’m also pleased to see that the committee has developed a plan to represent IECA at the Learning Disabilities Conference early next year in Baltimore. IECA will have a booth, represented by members of the committee, and the group is now working on some new materials for distribution at the conference—the largest gathering of LD experts in the country. The goal is to reach out to parents who would benefit from a better understanding of how educational consultants can help them, as well as to LD professionals to learn how they might work with IECA members to better serve their clients. In additon, we expect that some professionals attending LDA’s conference would be appropriate for IECA membership.

The LD Committee, under the leadership of Pam Tedeschi (MD) and Rachel Sobel (PA), is actively working in all areas of their responsibility in ways that can have a direct and positive impact. Congratulations to them.

Watch this blog for updates on the great work of IECA’s other committees and affinity groups.