by Mark Sklarow, Executive Director, Independent Educational Consultants Association

Sixteen years ago, my first day with IECA was at the start of the spring conference in Raleigh, North Carolina. I believe there were fewer than 250 attendees, including some 80 IECA members. There was no NATSAP back then, Small Boarding School Conferences were intimate events, and The Association of Boarding Schools, just separating from NAIS, was years away from hosting its own conference. Today with more school conferences, therapeutic conferences, college conferences, plus LDA, CHADD, and more, I contemplated the role of IECA gatherings. I wondered if we are we simply duplicating efforts, and more importantly, whether IECA makes a significant contribution to the welfare of students.

To be sure the IECA conferences have grown. Upwards of 1,200 people have attended our conferences, including as many as 300 consultants. There has been a surge in college participation, while attendance from schools and special purpose programs grew rapidly in the first half of the decade and has stabilized. Even as the economy turned sour and where other associations reported 25 to 30 to even 35% percent drops in attendance, IECA has exceeded expectations with only minor declines. As a friend of mine, the director of another educational association, said to me recently, “The rest of us feel lucky to be hanging on…IECA is doing great and YOU’RE the one wondering how to change, improve, and redesign conferences? People come because there’s value to attending.” But again I wonder, with so many other choices out there, what IS the value? What makes IECA conferences unique and valued?

I recently asked a representative of Wintergreen Orchard House, a veteran of trade shows from coast-to-coast, about our conference. “The IECA Conference is a must-attend,” she told me. “It goes on my calendar first.” When I asked why, I was told “No where else can I meet people across disciplines: those in college placements, boarding school administrators, LD experts…it allows me to connect with all of the communities we want to reach.”

I asked an IECA member who has been around for years, someone who I’ll see at NACAC or other regional gathering from time to time. Her view was that IECA conferences provide something no one else does: a holistic view of adolescents. “We see teens as far more than a commodity to be placed or a potential student at a small private college. We know that to understand placement you need to understand the entire child: hopes, fears, learning style, anxieties, traits, and flaws. No where else do I get workshops on so wide a range of topics.”

While attending NATSAP last month I sat down and spoke with the head of a small emotional growth boarding school. He indicated that a few events each year are “musts.” This includes the two IECA conferences, because “…no where else can I speak to educational consultants who directly deal with students and families who are desperate and emotionally spent, and need a real professional to help them through a crisis; and then, turn around and talk to wilderness programs that could feed into my school, then traditional schools that we may feed into, and even colleges who want to understand better who we serve. Where else could I find that?”

And one more: a dean of admission from a college who jokingly told me many years ago that he would “never” tell his admission colleagues about IECA because it was one of the best kept secrets: “The last thing I want is more colleges to come. No where else do I get this wonderful opportunity to talk about my school with professionals who are MUCH more likely to work with students considering private colleges and MUCH more likely to explore colleges out of state. Why would I want my competitors to know about IECA?”

What then does IECA offer? First of all, the unique crowd that assembles: colleges, traditional boarding schools, gap year programs, emotional growth schools, therapeutic programs, and summer opportunities—all who believe in a holistic view of the student. Also, a schedule of workshops that range from NCAA rules to Asperger’s, and from learning communities to parent advocates. And we have worked in recent years to strengthen the academic offerings, even while expanding opportunities for networking in both formal and informal settings. As I look toward Toronto, I can say with confidence that “No Where Else” will such a gathering be possible.

by Mark H. Sklarow, Executive Director, IECA

A new national survey released yesterday by the non-profit research organization Public Agenda, and funded by the Bill and Melinda Gates Foundation, paints a depressing picture of college advising. In their survey of young adults who graduated from college, the researchers explored how helpful the respondents’ school-based counselor was in meeting their college search, application, and financial aid advisory needs. The respondents found little to cheer.

Two-thirds of those surveyed rated their counselor “poor or fair” at “helping you decide what school was right for you,” with 62% indicating a similar rating in the area of financial aid advice. Over 50% gave “poor or fair” evaluations to their counselors for “explaining and helping you with the application process,” while nearly half said that they were made to feel like little more than a “face in the crowd.”

The researchers were quick to note the conditions under which counselors typically work, including excessive caseloads often double or triple the national recommended number of students. In many school districts, college counseling is one aspect of a counselor’s duties that may include academic advising, crisis intervention, and lunchroom duty.

Little in the report came as a surprise, and one might suspect that as executive director of the professional association representing educational consultants working in private practice, we would greet the findings with some degree of pleasure. In fact, I am deeply disturbed by the findings and place the blame where it belongs: NOT on the backs of hard-working, overwhelmed school counselors, but squarely at the feet of school boards who have refused to recognize the importance of good, well-trained counseling staff.

So let me be clear in terms of the solution:

(1) What I believe is simple: every student deserves great college and career advising, not just those in private school or wealthy suburban districts—or those who can afford the services of an educational consultant. Every child.

(2) Counselor caseloads should not exceed the recommended maximum of 250, as set by the American School Counselors Association.

(3) Every counselor doing college placements should take coursework specific to college counseling—few actually have—like online classes offered through UCLA, UC Berkeley and UC Irvine.

(4) A member of the counseling team should be specifically trained to advise students with learning differences on their school search and application process, as well as offer advice on the transition to college.

(5) Schools should find the resources to ensure opportunities for professional development. Counselors must know the latest trends and changes to admission policies, financial aid, and more.

(6) School districts must release counselors to visit campuses regularly, to better understand the social, academic, and community aspects of the college and be better able to advise students and families.

These six recommendations would go a long way to improving counseling by supporting the training and professional development of college counselors and recognizing the limits to effective advice when one is over-worked and under-supported.

Because the educational consulting community supports great counseling for every child, we hope that these changes—which Independent Educational Consultant Association members already benefit from—are extended to school counselors, and we stand with our professional colleagues as they seek the resources they need to more effectively serve students in finding great college matches.

by Mark Sklarow, Executive Director, IECA

“The pace of change in programming within your association must be commensurate with the pace of change in your member’s world.”

This little bit of truth was but one of hundreds of things that IECA President-elect Dodge Johnson and I heard over the last two days. We were attending a symposium for chief elected officers and chief staff officers run by the American Society of Association Executives. Of course the above bit of knowledge comes with further awareness that we live in an era of unprecedented and unpredictable change. Does any IECA member really know what will be the major challenges facing them in their own practice in their own community in the fall of 2013? Yet somehow, we are told, the association must be preparing now for that unknowable reality. The job of officers and staff is to prepare our members for what the future holds and to be sure that we become a significant resource to help our members thrive in whatever challenge arises.

While the times may change and the daily realities of consulting work may change, the basic premise of what makes an association important to its members does not. Associations are about three things: (1) Community (2) Connections (3) Communication. Our commitment has always been for IECA to be the premiere community, widely recognized and respected as bringing together the leaders in the field to share experiences, knowledge, and to understand the changes taking place in admissions, education, and adolescent health. We are well aware that communities of consultants are easier than ever to create: organizations can start up, or gather online, but what IECA guarantees is that those who choose to join in OUR community are also well screened for competence, ethics, and value a commitment to the success of young people.

Over the last year we have tackled the last in that alliterative series—Communication—in new and exciting ways. This blog and social networking have enabled us to assist our members in this new frontier of possibilities. At the same time, we continue to print our newsletter and brochures. We have expanded opportunities for face-to-face networking through our Speed Meetings, and our College Fairs are larger than ever. It is this very diversity—allowing members to share and communicate in varied formats—that demonstrates our great success.

One of the first items shared with our training group was the unique nature of associations, where the primary consumers, owners, and workforce are all the same: the members. Members are indeed the leaders, filling all Board positions. They also serve as the volunteers that steer our committees, outreach to allied professionals, and help spread the word. And unique among all business systems, these same members are the primary consumers: paying dues, paying conference fees, and attending workshops and campus tours.

Of course we were also cautioned not to allow a situation develop in which members feel they are there to be “sold to” rather than “served.” I took this as a great caution and was reminded of the feedback we heard from many, including the Schools Committee to balance IECA’s fiscal needs with our commitment to serving members. It is a message we heard and to which we will respond.

Over the course of our two days, we were asked to identify one “mega” strategic issue that we expect IECA will confront in the coming years. Rather than pull one out of the blue, Dodge and I were able to access the results (so far) of our ongoing member survey of strategic initiatives. There we found our answer. Members overwhelmingly have identified our mega issue: expanding public awareness and hiring of educational consultants in their educational search, with an effort to ensure that IECA members are seen as the “gold standard” in the profession. It is this overriding member concern that will be front and center as IECA looks at what we need to do to ensure our members are prepared to confront the changes that are coming, as they pursue what the field will be like for them personally in the fall of 2013 and beyond.

by Mark Sklarow, Executive Director, IECA

A new national study by Education Trust reports the surprising figure that only 57% of college freshmen (in 1999, the class studied) nationwide has achieved their undergraduate degree within six years. That figure includes students who transferred and graduated elsewhere. Worse still were the numbers for low-income and underrepresented minorities whose six-year graduation rate was just 45%. If ever there was a number that begs for innovation on campus—and for better advising upfront—this is it.

The report also showed that community colleges may not be the answer. There, fewer than 24% of low-income and minority students completed their associates degree within four years.

Clearly we are failing these students. Whether it is not providing the tools they need academically, not enveloping them in the school community, or lack of support systems in place once they arrive, such figures speak clearly and alarmingly of a broken system.

In the field of educational consulting we know one thing: a student is more likely to succeed when there is a great match made between the students needs, interests, and abilities, and the institutions best suited to help them thrive. That’s what great counseling is all about and what the Independent Educational Consultants Association stands for.

Many have believed that the failure to graduate was directly related to the student’s ability to afford tuition. That is,  a low-income or minority student has a more difficult time sustaining the cost of a college education over four, five or six years. However the study looked at those receiving Pell grants. Looking at two-year institutions, even those with grants completed their program at a rate of 32%—the same rate as other students.

Many have heard me say that we must end this focus on where “students get in,” which dominates the media and shift our focus to “where students thrive, succeed, and graduate.”

by Mark Sklarow, Executive Director, IECA

We tried a number of new things at the conference: from a bookstore and Conference Central to debates and a master class. Among the most anticipated were our first Speed Meetings that gave participating schools and consultants a series of short, seven-minute appointments over a three-hour block of time. Drawn directly from evaluations and letters, here’s what we heard.

My view: the school meetings went flawlessly, a few glitches with the therapeutic meetings need to be ironed out but the concept works. I’m thrilled that we could offer these to schools at a cost of under $200, about $10-$15 per contact. Add your thoughts using the comment section:

from Dana Harbert, Eagle Hill:
“Eagle Hill School participated in the consultant speed conferencing. I am grateful that we as a school were chosen for this venue. I think six minutes for conferencing proved to be a decent amount of time to start discussions (and in some cases to finish the discussions). I want to stress, however, that these speed conferencing sessions should always be in addition to the swap on Thursday morning. This was my eleventh IECA conference and it was by far the best.”

from Andrew Weller, Ridley College:
Thanks for selecting Ridley College for the first of the speed meetings—it was great. You asked for feedback and I only have one thing really: It would have been great to have at my table a list not just of all the consultant attendees but a list of the ones I was seeing—in order. On the whole, I heard very positive comments from folks and imagine you did as well. Most people in the room were disappointed when it ended! That said, the one criticism I heard from others was that seven minutes was not long enough. I respectfully disagree. I think these meetings function best when the goal is to assess whether or not the conversation needs to continue outside the scope of the event (meet later, visit someone in their office, have them to campus, etc.). I imagine those unhappy with the short time probably did not have a good game plan or were expecting too much in just a short time. My singular goal for each meeting was to simply determine if there was mutual interest in continuing the conversation—and the time allotted was sufficient for that.

from Maryline Deschamps Kruger, educational consultant:
I had my doubts about the speed meeting format, but after participating in the therapeutic program speed meetings I’d like to report that I was pleasantly surprised. I found them extremely informative and believe that the information I gathered will prove to be helpful to my consulting practice. Thank you IECA!

From Brian Fisher, AdmissionsQuest:
The speed meeting approach gives admission officers and educational consultants a quick, defined time to exchange substantive information. It could be a new introduction. It could be catching up on what’s new. This new approach represents a purposeful exchange. Schools & consultants agreed that it’s an excellent modification to the conference format.

And 10 anonymous comments quoted from the conference evaluations:

(1) I was disappointed with the Therapeutic Speed Meetings! The organization was poor and we only got to meet with about half of the consultants we expected. The consultants did not seem into it and did not follow the rules!

(2) The Speed Meetings on Wednesday morning were excellent. Wish there were more opportunities like this…do another round rather than the Thursday morning fair?

(3) I was not happy on how the schools were selected for the speed meetings. My school did not get in and I feel like the fair was not as well attended by consultants since they participated in the speed meetings.

(4) I thought the Speed Meeting session was a terrific addition. Please keep it in the conference agenda. Thank you for this opportunity to speak at length with an IECA member.

(5) Overall, this was the best IECA conference I have attended in six years. It was so well attended, and I enjoyed all the opportunities to network. The speed conferencing was spectacular. I thought six minutes would be too little time. It was fine though. Probably ten minutes would be perfect.

(6) The therapeutic school speed meeting was horrible!! It did not start on time. Many consultants showed up late and others did not show at all. During the meeting consultants didn’t keep the rotation order and did virtually what they wanted to. In the future, the meeting times should be 10 minutes long, breaks should be followed by EVERYONE and, it needs to be much more organized.

(7) I really do think you should offer the speed meetings the afternoon before the college/school fair. I had at least seven consultants state they wished they had more time to visit and discuss.

(8) I participated in the Speed Meetings. These were GREAT! Made the IECA conference more valuable than any I have attended in years. I would love to see this replace the info swap. I would love to see the speed meetings take off. I think eight or nine minutes would be better than six. For consultants who did not know Bement, a few extra minutes would have been helpful. I would be more than happy to see this event grow from a morning to an all day event (with breaks and lunch) or two mornings. The time flew by for me and the use of breaks during the morning was helpful and sufficient. I do hope more consultants sign up next year. I feel as though the information from Rachel about what to bring and what to prepare was helpful and accurate. I felt really ready for my meetings and the time with the consultants was really valuable. Only change (aside from two to three more minutes) I would suggest is making it longer so we can meet with more consultants!

(9) Please find a way for more programs to participate in speed meetings. It was hard having only one program like mine be eligible. If it was successful for the boarding schools, I certainly believe it would be an instant success for colleges and universities.

(10) I was disappointed in the Speed Meeting session for therapeutic schools as a number of consultants chose not to attend so that left a number of programs with an empty dance card.

by Emily Snyder, IECA Professional Member (Virginia), and Chair of IECA’s College Committee

For those of you who follow national development of educational issues, I returned home from the IECA Conference to hear Al Sharpton, Newt Gingrich, and Arnie Duncan come together with David Gregory on NBC’s Sunday morning “Meet the Press” to discuss forming a coalition to address what they all believe is a need for national curriculum standards. The implications of such a movement — which we have actually been headed towards for some time — on education from pre-K through college and beyond are enormous. My belief is that any resulting legislation will require us to alter how we work with students and families, regardless of our specialties, in ways that we have not even begun to fathom.

Part of our role as consultants is being aware of what’s on the educational horizon so that we can appropriately guide the students and families we work with as they make expensive and long term educational decisions. That’s why it will be more important for us than ever before to support IECA sponsoring workshops and sessions on controversial legislation that impacts any and all of us — like the Friday afternoon session where members from CAFETY and therapeutic boarding schools came together to discuss their views with consultants.

While there wasn’t much time to do more than touch the surface of the issue and its implications, Mark Sklarow as the moderator, the panelists, and the comments from the audience all served a purpose — IECA created a public dialogue where both sides of the issue were aired and information was shared; a forum I would encourage all of us to support as the nature of our work continues to evolve.

By Peter Baron, AdmissionsQuest

By Peter Baron, AdmissionsQuest

By Brian Fisher, AdmissionsQuest

Dr. Nido Qubein, President of High Point University, shared his zest for life and his philosophy during Thursday’s conference lunch. Part tent revival, part comedian, part practical philosopher, part story teller, Dr. Qubein affirmed the importance of education and the transformational experiences that schools and educators provide students.

Preaching to the choir he made the case for the responsibility that educators carry and the great affects they have on their students.

Environment. Environment. Environment. He likened students’ abilities to grow and adapt the adaptive abilities of the Koi fish. An environment rich in opportunities, expectation, and support grows the healthiest students.

Focus, expectation, and modeling drive his interactions and decisions for his students. He’s brought student centered learning to his alma mater, High Point University.

I laughed more during Dr. Quebein’s talk than during any keynote I remember. What I write doesn’t do justice to Dr. Qubein’s public speaking.

By Peter Baron, AdmissionsQuest

Erin Avery, Avery Educational Resource, IECA member, talks about what she enjoys about the conference- from conference sessions to the networking opportunities to the quality discussions with schools, colleges, therapeutic programs & vendors.

Ben Kavanaugh, Bucknell University shares the college perspective on IECA Charlotte:

Cyndy McDonald, College Consultant Assistant, shares her impressions of the conference.

Clint Williams, Maine Central Institue, talks about why he values the IECA conference.

Sharon Laney, Three Springs tells us about the networking opportunities and conversations that happen at IECA.