As a graduate of the STEP program in 1968, a parent of two Stanford grads (one a Stanford Daily Editor), and an independent counselor, I would like to weigh in on the discussion. In 1999, The Stanford Alumni Magazine published the linked article discussing the kind of service that I and Helen Britt, the former counselor at the Branson School, offered.

http://www.stanfordalumni.org/news/magazine/1999/novdec/articles/consulting.html

I do not charge exorbitant fees; I am careful to keep my advice and guidance to exactly that, advice and guidance. Much of the guidance I provide answers questions about course selection, addresses colleges appropriate for specific students, suggests summer options like volunteering for The First Tee or exploring an engineering program, and often mediates between student and parent dynamics. In fact my relationship with my students encourages independence and prevents helicopter parents from becoming overly involved in not only their children’s college selection but also their applications.
Like most of my colleagues, I participate in pro bono services through a variety of organizations. Adolescents navigate choppy emotional waters, and having an impartial guide can help the voyage be more successful.
Hiring a private counselor is much more affordable than paying for expensive, private day or boarding schools which usually provide extensive counseling, essay help during English class, and even test preparation. Should admissions points be subtracted from these applicants? Are these advantages exempt from your criticism? Yes, a few consultants embarrass those of us who provide a valuable and ethical service. However, to paint all counselors with the same brush does a significant disservice to most and oversimplifies the issues.
Nancy Gore Marcus, M.A.Ed., 196