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    Years-Long Effort Results in Major Step Forward for the Profession of Educational Consulting

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    by Mark Sklarow, Executive Director, IECA

    Nearly 30 years ago IECA set the standard for the profession of educational consulting by establishing the first Principles of Good Practice. Major revisions several years ago made these ethics guidelines stricter and more demanding, setting limits on the value of gifts, articulating the limits on commercial activities, and places a firm prohibition against activities that heighten student or family anxieties. IECA became one of the first associations in the country that regularly reviewed the marketing materials of applicants to ensure these emphasize a “good fit” over “getting in.”

    Now the Independent Educational Consultants Association has again raised the bar substantially by establishing new STANDARDS OF EXCELLENCE for the practice of educational consulting. These new competencies (covering 14 pages of information) ensure that those in the field keep up with the ever-changing body of knowledge and practice in a professional and empathic way. The new document covers the major consulting areas of college advising, school advising, advising of students with learning disabilities, and advising students with special needs (emotional and behavioral problems). Within each advising specialty, competencies are articulated in the areas of assessments, working with the family, working with educational institutions, professional ethics, professional office management, and professional development.

    Among the competencies:

    • Consultants seeks to empower the student to take charge of the application process.

    • Educate families and students about college ranking systems and media coverage in order to bring balance to decision-making and put this information in context.

    • Recommend only schools that the consultant has visited except in highly unusual situations; make regular visits to campuses (spending up to 20% of one’s professional time doing so).

    • Advise on the best alternatives for the child, regardless of parental desire or pressure. Consultants should seek to help parents understand why actions are recommended.

    • Use intake procedures that insure the consultant develops an in-depth understanding of the unique characteristics of each student, i.e. unique abilities, academic learning style, personal characteristics, values, attitudes, feelings, interests, personal strengths and weaknesses, work ethic, aspirations, short-term and long-term goals.

    • Prepare students and families for issues surrounding the transition from high school to college, i.e. self-advocacy skills.

    • Understand the limitations of and appropriate uses of common assessment instruments.

    • Be aware of accreditation, licensure and approval status of programs they recommend.

    • Maintain knowledge of programs’ safety records, number of students, maintenance, administrative policies, education, therapy and emotional growth components, food service and quality, population description, confidentiality, and more.

    • Respect the families’ and parents’ experience, history, values, religion, goals, and financial parameters in order to factor these in to the application and decision-making process.

    The complete document, copyrighted by IECA, is available on the Association’s Web site: www.IECAonline.com.

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