Business Books for Consultants
Consultants often say that most of their clients come from word-of-mouth referrals. A few new books I’ve read explore how word-of-mouth and Internet sharing can help in spreading the word. The ones I recommend most:
Buzz Marketing by Mark Hughes
Guerilla Marketing Weapons by Jay Levinson
and Word of Mouth Marketing by Andy Sernovitz
In San Francisco next week I’ll be presenting on this topic; applying their lessons (and many others) to educational consulting, particularly during a recession.
Related posts:
- Summer Training Concludes with Attendees Crafting Their Business Plans
- 10 Things to Watch for Independent Educational Consultants in 2011
- Succeeding as an Educator and Business Owner are Not Mutually Exclusive
- New Economic Data Suggests Recovery for Educational Consultants May be Delayed Until Fall
- Consulting Business Climate
